Erika Bruhn
VP Marketing & Communications, Sunday Afternoons
Munich, Bavaria, Germany
Professional Overview
Erika Bruhn is an accomplished marketing and communications executive with extensive experience in the outdoor and consumer goods industries. As the VP of Marketing & Communications at Sunday Afternoons, she is responsible for driving brand strategy, managing global marketing initiatives, and overseeing all internal and external communications.
Experience Summary
Current Role
In her current role at Sunday Afternoons, Erika is responsible for developing and executing the brand's marketing and communications strategy to support the company's continued growth and market expansion. She leads a team of marketing professionals, overseeing all creative, digital, and traditional advertising campaigns, as well as public relations and social media initiatives. Under her leadership, Sunday Afternoons has seen a significant increase in brand awareness and customer engagement, contributing to the company's strong financial performance.
Career Progression
Prior to joining Sunday Afternoons, Erika held various marketing and brand management roles at leading outdoor and consumer brands, including Klean Kanteen, Sierra Nevada Brewing Co., Clif Bar & Company, and KEEN. She has a proven track record of driving business growth, launching successful product campaigns, and building strong brand identities. Throughout her career, Erika has demonstrated her ability to adapt to changing market conditions, implement effective marketing strategies, and deliver measurable results.
Academic Background
Erika holds a Bachelor of Arts degree in Marketing from the University of Oregon, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign management
- Digital marketing and social media expertise
- Public relations and communications
- Analytical and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Klean Kanteen, Erika led the global rebranding and marketing efforts that resulted in a 25% increase in sales and a 30% improvement in brand recognition. At Sierra Nevada Brewing Co., she spearheaded the launch of a highly successful new product line, which contributed to a 15% growth in overall revenue.
Conclusion
With her extensive experience in the outdoor and consumer goods industries, Erika Bruhn is a strategic and results-driven marketing and communications leader. In her current role at Sunday Afternoons, she continues to drive the company's brand growth and market positioning, positioning it for long-term success.
