EC

Erika Costoya

Sales Development Representative

Erika Costoya – Sales Development Representative at Qualifio



Professional Role and Responsibilities



Erika Costoya holds the position of Sales Development Representative at Qualifio, specializing in several key areas:

  • Sales

  • SaaS (Software as a Service)

  • MarTech (Marketing Technology)

  • Digital Marketing

  • B2B (Business-to-Business)


Her role appears to be deeply integrated with the marketing and sales functions of Qualifio, emphasizing digital marketing solutions and leveraging technology to enhance marketing strategies.

Key Contributions and Initiatives



Prominent Campaigns and Engagements



Erika has been actively involved in several high-profile projects and campaigns at Qualifio, reflecting her impactful contributions:

1. Gamification and Data Collection:
  • A prominent advocate for gamified content as a means to engage readers and collect valuable first and zero-party data. This approach has been notably successful in transforming data strategies for major clients.


2. Client Success Stories:
  • Unidad Editorial: Erika highlighted the success story of Unidad Editorial, a Spanish media giant, which significantly improved reader engagement and data monetization. Marca, one of Unidad Editorial’s top newspapers, executed:

  • 4000 campaigns

  • Achieved 3 million participations monthly

  • Recorded 40 million annual participations


3. Multinational Client Collaborations:
  • Unilever and PRISA: Erika has promoted the interactive and gamified marketing experiences carried out by global brands like Unilever, Carrefour, and PRISA, showcasing how interactive marketing can drive consumer engagement and conversion.


Professional Communication and Networking



Erika is an active presence on LinkedIn, posting frequently about new joiners at Qualifio, team achievements, and significant company milestones. Notable posts include:

  • Welcoming New Colleagues: Regular messages to integrate and motivate new team members.

  • Promotional Activities:

  • Posts highlighting campaign successes, such as those for Spain4YFN22 and ICEX Red.es partnerships, emphasizing the collaborative spirit within Qualifio and the broad reach of their marketing initiatives.

  • Shared case studies and success stories to illustrate effective marketing strategies using Qualifio’s tools.


Professional Interests and Engagements



1. Jobcamp Development: Erika designed and actively promoted Jobcamp, a formative program aimed at enhancing professionals' careers through:
  • Live sessions over four weeks

  • Practical, hands-on learning experiences

2. Career and Talent Development Advocacy:
  • Engaged in discussions and posts about the Reskilling Revolution and other career advancement topics, often collaborating with professionals such as Andreina De Rufino to inspire and guide talent development within organizations.


Actionable Insights



For a sales call aimed at engaging Erika Costoya, consider highlighting how your solutions:

  • Can enhance or complement interactive marketing and gamification strategies, similar to the successes Erika has driven at Qualifio.

  • Support data-driven marketing approaches, particularly for first and zero-party data collection.

  • Offer integration capabilities that align with MarTech stack optimizations and B2B marketing strategies.

  • Provide case studies or success stories that resonate with Erika’s demonstrated interest in high-engagement campaigns and innovative marketing solutions.


Additional Notes



Qualifio is portrayed as a forward-thinking company with a team-focused and supportive work environment. Showing how your offerings can sustain and boost this dynamic might appeal to Erika’s evident commitment to her team and company’s growth.