Erika Kerr

Director of Visuals
Chicago, Illinois, United States

Professional Overview

Erika Kerr is an accomplished visual design professional with over 13 years of experience driving impactful visual strategies for leading retail brands. As the Director of Visuals at AKIRA Chicago, she leverages her expertise in brand development, visual merchandising, and digital design to elevate the brand's visual identity and customer experience.

Experience Summary

Current Role

As the Director of Visuals at AKIRA Chicago, Erika is responsible for overseeing the brand's visual presentation across all customer touchpoints, from in-store displays to digital platforms. She leads a team of designers and visual merchandisers to conceptualize and execute cohesive, on-brand visual experiences that drive customer engagement and sales. Under her leadership, AKIRA has seen a 25% increase in online conversions and a 15% uplift in in-store sales.

Career Progression

Prior to her current role, Erika held the position of Visual Merchandising Manager at a prominent fashion retailer, where she honed her skills in retail design and visual merchandising. She played a key role in revamping the brand's in-store experiences, resulting in a 20% increase in foot traffic and a 12% boost in average transaction value. Erika's ability to translate brand vision into compelling visual solutions has been instrumental in her career progression.

Academic Background

Erika holds a Bachelor of Fine Arts degree in Visual Communication from the School of the Art Institute of Chicago, where she graduated with distinction. Her specialized training in graphic design, branding, and visual storytelling has been a driving force behind her success in the retail industry.

Areas of Expertise

• Brand development and visual identity

• Visual merchandising and retail design

• Digital design and e-commerce optimization

• Team leadership and creative direction

• Retail analytics and data-driven decision making

Professional Impact

Erika's innovative visual strategies have been recognized within the industry, and she has been invited to speak at several design conferences and retail-focused events. She has also been involved in pro bono design work for local non-profit organizations, helping them to strengthen their visual presence and engage with their target audiences.

Conclusion

With a proven track record of driving visual excellence and delivering measurable business impact, Erika Kerr is a versatile and visionary design leader poised to continue her trajectory of success. Her deep understanding of the retail landscape, coupled with her passion for creating captivating visual experiences, make her a valuable asset to any organization seeking to elevate its brand presence and customer engagement.