Erika Lind, CPA
VP of FP&A and Strategy
Professional Overview
Erika Lind is an accomplished finance executive with over 20 years of experience in the consumer goods and manufacturing industries. As the VP of FP&A and Strategy at Charlotte's Web, she is responsible for leading the company's financial planning, analysis, and strategic initiatives, driving operational efficiency and supporting long-term growth.
Experience Summary
Current Role
As the VP of FP&A and Strategy at Charlotte's Web, Erika oversees the company's budgeting, forecasting, and strategic planning processes. She collaborates closely with the executive team to align financial objectives with broader business goals, identify opportunities for cost optimization, and provide data-driven insights to support decision-making. Since joining the company in 2023, Erika has played a key role in streamlining financial processes and implementing robust financial controls to enhance the company's financial performance.
Career Progression
Erika's extensive career in finance has spanned several industries, including natural foods, specialty manufacturing, and mining. Prior to her current role, she served as the VP of Finance at Made In Nature, where she led the company's financial planning and analysis, treasury management, and strategic initiatives. Before that, she held the position of Corporate Controller at Spectra Logic, where she was instrumental in improving the company's financial reporting and internal controls.
Erika's earlier roles include serving as the Chief Financial Officer at Hammond's Candies, the Manufacturing and Supply Chain Finance Lead for North America at Orica, and the Controller for Celestial Seasonings at The Hain Celestial Group. Throughout her career, she has demonstrated a track record of driving operational efficiencies, optimizing financial processes, and contributing to the strategic growth of the organizations she has served.
Academic Background
Erika holds a Bachelor of Science in Accounting from Metropolitan State University of Denver and an MBA in Finance and Accounting from Regis University. She is a Certified Public Accountant (CPA) and is currently pursuing a Bachelor of Science in Computer Information Systems from Southern New Hampshire University, further expanding her skillset in technology and data analytics.
Areas of Expertise
- Financial planning and analysis
- Strategic business partnering
- Cost optimization and process improvement
- Treasury management and cash flow management
- Financial reporting and internal controls
- ERP system implementation and optimization
- Cross-functional collaboration and leadership
Professional Impact
Throughout her career, Erika has demonstrated a strong ability to drive financial and operational excellence. At Made In Nature, she spearheaded the implementation of a new ERP system, which resulted in improved data accuracy, enhanced reporting capabilities, and increased visibility into the company's financial performance. At Spectra Logic, she successfully led the redesign of the company's financial reporting processes, leading to more streamlined and efficient reporting.
Erika's strategic mindset and data-driven approach have consistently enabled her to identify and capitalize on opportunities for growth and efficiency. As the VP of FP&A and Strategy at Charlotte's Web, she is poised to continue making a significant impact, leveraging her expertise to support the company's long-term success.
Conclusion
Erika Lind is a seasoned finance executive with a proven track record of driving operational and financial excellence. With her strong analytical skills, strategic mindset, and collaborative leadership style, she is well-equipped to support Charlotte's Web in its growth and expansion efforts. Erika's commitment to continuous learning and her diverse industry experience make her a valuable asset to any organization.
