Erika Stair

Vice President of Communications
New York, New York, United States

Professional Overview

Erika Stair is an accomplished communications executive with over 20 years of experience driving marketing and public relations strategies for premier fashion and lifestyle brands. As the Vice President of Communications at ED Ellen DeGeneres, she leads a dynamic team responsible for elevating the brand's visibility and managing high-profile partnerships and collaborations. Additionally, Erika serves as the Chief Marketing Officer at Prosper Brands & ED Ellen DeGeneres, where she oversees integrated marketing campaigns and content development to drive sustained growth and brand awareness.

Experience Summary

Current Role

As Vice President of Communications at ED Ellen DeGeneres, Erika is responsible for developing and executing comprehensive communications strategies that showcase the brand's unique personality and values. She leads a team of PR and content professionals to secure high-impact media placements, manage celebrity partnerships, and drive brand engagement across digital platforms. Under her leadership, the ED Ellen DeGeneres brand has expanded its presence and forged valuable collaborations with industry leaders, contributing to significant revenue growth and brand recognition.

Erika's additional role as Chief Marketing Officer at Prosper Brands & ED Ellen DeGeneres allows her to leverage her extensive marketing expertise to drive integrated campaigns, product launches, and content initiatives that resonate with a diverse consumer base. She is instrumental in shaping the overall marketing vision and ensuring seamless brand alignment across the Prosper Brands and ED Ellen DeGeneres portfolios.

Career Progression

Prior to her current roles, Erika held several high-profile positions in the fashion and luxury industries. As Vice President of Public Relations at Isaac Mizrahi New York / Xcel Brands Inc., she spearheaded PR campaigns that elevated the brand's positioning and generated substantial media coverage. Earlier in her career, Erika served as the Public Relations Director at Isaac Mizrahi and the Public Relations Senior Manager at Michael Kors, where she honed her skills in media relations, event management, and crisis communication.

Academic Background

Erika holds a Bachelor of Arts degree in Communications from the University of Pennsylvania, where she graduated with distinction.

Areas of Expertise

• Integrated marketing and communications strategy

• Brand positioning and reputation management

• Media relations and high-profile partnership development

• Digital content creation and social media strategy

• Event planning and execution

• Crisis communication and issue management

• Team leadership and cross-functional collaboration

Professional Impact

Under Erika's leadership, the ED Ellen DeGeneres brand has experienced significant growth, securing high-profile partnerships with renowned celebrities and lifestyle influencers. Her strategic campaigns have resulted in increased brand awareness, expanded consumer reach, and substantial revenue gains. Erika's ability to navigate complex communications challenges and drive innovative solutions has earned her a reputation as a respected industry thought leader.

Conclusion

With her extensive expertise in the fashion and lifestyle sectors, Erika Stair is poised to continue elevating the ED Ellen DeGeneres brand and contributing to the overall success of Prosper Brands. Her proven track record of driving impactful marketing and communications initiatives, coupled with her strong leadership skills, makes her a valuable asset to any organization seeking to enhance its brand presence and drive sustainable growth.