Erin Ashford
Director of Performance Marketing
Dallas, Texas, United States
Professional Overview
Erin Ashford is a seasoned marketing professional with over a decade of experience driving impactful performance marketing strategies for leading brands. As the Director of Performance Marketing at Beyond Yoga, she oversees the execution of data-driven digital advertising campaigns that deliver exceptional return on investment. With a strong background in performance analytics and a deep understanding of audience targeting, Erin excels at leveraging the latest marketing technologies to optimize campaign performance and drive sustained business growth.
Experience Summary
Current Role
As the Director of Performance Marketing at Beyond Yoga, Erin is responsible for developing and implementing comprehensive digital marketing strategies that support the company's ambitious growth objectives. Key achievements in this role include:
- Spearheaded the launch of a highly targeted paid social media campaign that drove a 28% increase in website traffic and a 19% lift in online sales within the first six months.
- Implemented a robust marketing attribution model that enabled the team to accurately measure the impact of various digital touchpoints, leading to a 23% improvement in campaign optimization and a 17% increase in return on ad spend.
- Collaborated cross-functionally with the e-commerce, content, and creative teams to create a seamless, omnichannel customer experience, resulting in a 15% improvement in customer retention and a 12% increase in average order value.
Career Progression
Prior to her current role, Erin held several senior-level marketing positions, steadily advancing her career and honing her expertise in the field. As the Senior Performance Marketing Director at The Citizenry, she led a team of digital marketing specialists and helped the company expand its online presence, resulting in a 32% year-over-year increase in revenue. During her tenure at Google and Microsoft, Erin demonstrated her ability to drive high-performing advertising campaigns, consistently exceeding client goals and expectations.
Academic Background
Erin holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated cum laude and was recognized as a member of the Dean's List.
Areas of Expertise
- Performance marketing strategy and execution
- Digital advertising campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer partnerships
- Marketing analytics and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Erin's exceptional marketing acumen and strategic vision have earned her a reputation as a trusted advisor and industry thought leader. She has been invited to speak at several industry conferences, sharing her insights on emerging trends and best practices in performance marketing. Erin's contributions have been recognized through various awards and nominations, including the prestigious "Rising Star in Digital Marketing" award from the American Marketing Association.
Conclusion
With her proven track record of driving measurable results and her unwavering commitment to innovation, Erin Ashford is poised to continue making a significant impact in the world of performance marketing. Her breadth of experience, coupled with her data-driven approach and strong strategic thinking, make her an invaluable asset to any organization seeking to elevate its digital marketing efforts and achieve sustainable growth.
