EA

Erin Ashford

Erin Ashford


Director of Performance Marketing



Professional Overview


Erin Ashford is an accomplished performance marketing professional with over 15 years of experience driving digital growth and optimization strategies for leading brands. As the Director of Performance Marketing at Beyond Yoga, she is responsible for spearheading the company's online marketing initiatives, leveraging her expertise in data-driven advertising, search engine optimization, and performance analytics to propel the brand's digital presence and accelerate revenue growth.

Experience Summary



Current Role


As the Director of Performance Marketing at Beyond Yoga, Erin is responsible for leading the company's digital marketing strategy and execution. She oversees a team of performance marketing specialists, collaborating closely with cross-functional stakeholders to develop and implement integrated campaigns that drive customer acquisition, engagement, and retention. Under her leadership, Beyond Yoga has achieved a 25% year-over-year increase in online sales and a 30% improvement in return on ad spend (ROAS).

Career Progression


Prior to her current role, Erin served as the Senior Performance Marketing Director at The Citizenry, where she played a pivotal role in scaling the brand's digital presence and optimizing its marketing efforts. During her tenure, she led the implementation of a comprehensive search engine optimization (SEO) strategy that resulted in a 40% increase in organic traffic and a 35% boost in e-commerce conversions.

Erin's career journey also includes roles at leading technology companies, such as Google and Microsoft, where she honed her expertise in digital advertising, YouTube marketing, and data-driven decision-making. As a Senior Advertising Manager at Google, she successfully managed multi-million-dollar advertising campaigns for a diverse portfolio of clients, consistently exceeding performance targets and driving measurable results.

Academic Background


Erin holds a Bachelor of Business Administration in Marketing from the University of Texas at Austin, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise


  • Performance marketing strategy and execution

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media advertising and influencer marketing

  • Data analytics and campaign optimization

  • Cross-functional collaboration and leadership


Professional Impact


Throughout her career, Erin has consistently delivered impactful results for the brands she has served. Her innovative approaches to digital marketing and her ability to translate data into actionable insights have earned her a reputation as a high-performing, results-driven marketing leader. Erin's contributions have been recognized through numerous industry awards, including the Digiday Award for Best Integrated Campaign and the Effie Award for Exceptional Marketing Effectiveness.

Conclusion


With her deep understanding of the evolving digital landscape, Erin Ashford is poised to continue driving remarkable growth and results for Beyond Yoga. Her proven track record of success, coupled with her strategic vision and collaborative leadership style, make her a valuable asset to the company as it navigates the dynamic world of performance marketing.