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Erin Bickford

Erin Bickford


VP of Marketing, Wealthbox | Boston, Massachusetts, United States

Professional Overview


Erin Bickford is an accomplished marketing executive with over a decade of experience driving growth and innovation across the financial technology and insurance industries. As the VP of Marketing at Wealthbox, she is responsible for leading the company's integrated marketing strategy, digital demand generation, and brand awareness initiatives to support the firm's rapid expansion.

Experience Summary


Current Role


As VP of Marketing at Wealthbox, Erin oversees all aspects of the company's marketing function, including digital advertising, content creation, email marketing, and event planning. Under her leadership, Wealthbox has seen a 35% year-over-year increase in qualified leads, a 25% boost in website traffic, and a 20% improvement in marketing-attributed revenue. Erin's data-driven approach and ability to align marketing with sales have been instrumental in Wealthbox's success.

Career Progression


Prior to joining Wealthbox, Erin held a series of progressive marketing roles at MineralTree, Inc. and Manulife, where she spearheaded global digital marketing strategies, implemented automated lead nurturing programs, and developed targeted content campaigns that drove measurable business impact. As the Director of Demand Generation at MineralTree, she was responsible for a 40% increase in marketing-qualified leads and a 28% improvement in marketing-influenced revenue.

Academic Background


Erin holds a Master of Business Administration (MBA) from the University of Minnesota, where she specialized in Marketing and Technology Management. She also earned a Bachelor of Arts (BA) in Communication Studies from the University of North Carolina at Chapel Hill.

Areas of Expertise


  • Integrated marketing strategy and execution

  • Digital marketing and lead generation

  • Content creation and customer engagement

  • Marketing automation and data analytics

  • Cross-functional collaboration and team leadership


Professional Impact


Throughout her career, Erin has demonstrated a proven track record of driving measurable growth and innovation. She has led the implementation of advanced marketing technologies, developed data-driven segmentation and targeting strategies, and created impactful content campaigns that have resonated with customers and prospects. Erin's ability to align marketing initiatives with broader business goals has consistently delivered strong returns on investment and elevated the organizations she has served.

Conclusion


With her extensive experience, strategic mindset, and passion for marketing, Erin Bickford is poised to continue making a significant impact in the fintech industry as the VP of Marketing at Wealthbox. Her demonstrated leadership, analytical skills, and cross-functional collaboration make her a valuable asset in driving sustainable growth and market differentiation.