Erin Bradt

Design Director, Mens & Fastlane/ Collab

Professional Overview
Erin Bradt is an accomplished design professional with extensive expertise in the footwear industry. As the Design Director for Mens & Fastlane/Collab at HEYDUDE, she leads a talented team in crafting innovative and trend-setting designs that resonate with consumers across the globe.

Experience Summary

Current Role
In her current role as Design Director at HEYDUDE, Erin is responsible for overseeing the design and development of the company's men's and Fastlane/Collab product lines. She collaborates closely with cross-functional teams to translate market insights and brand strategy into cohesive, impactful designs that drive sales and enhance brand perception. Erin's leadership and design acumen have been instrumental in establishing HEYDUDE as a dominant player in the casual and lifestyle footwear segments.

Career Progression
Prior to joining HEYDUDE, Erin held progressive design roles at Timberland, a VF Company. As the Senior Manager of Design, she led a team of designers in developing footwear collections that captured the brand's heritage while adapting to evolving consumer preferences. Her contributions as a Senior Footwear Designer and Women's Footwear Designer at Timberland showcased her ability to create designs that resonate with diverse target markets.

Academic Background
Erin holds a Bachelor of Fine Arts degree in Footwear Design from the Rhode Island School of Design, where she honed her technical skills and cultivated a deep understanding of the design process.

Areas of Expertise

• Footwear design and development

• Trend forecasting and market analysis

• Cross-functional collaboration and team leadership

• Innovative product design and prototyping

• Omnichannel design strategy and implementation

Professional Impact
Throughout her career, Erin has played a pivotal role in driving the success of the brands she has represented. Her designs have been recognized for their style, functionality, and commercial viability, contributing to significant revenue growth and enhanced brand positioning. Erin's ability to translate market insights into compelling design solutions has earned her a reputation as a trailblazer in the industry.

Conclusion
With her extensive experience, exceptional design skills, and proven leadership abilities, Erin Bradt is poised to continue making a significant impact in the footwear industry. As the Design Director at HEYDUDE, she is committed to pushing the boundaries of design and delivering innovative products that captivate consumers and drive business success.