Professional Overview
Erin Coulter is a seasoned media and marketing professional currently serving as the Media and Marketing Content Manager at Fieldwire by Hilti in Texas, United States. With a strong background in communications, marketing, and public relations, Erin's key expertise areas include brand development, content creation, and strategic marketing, with a focus on the construction and technology industries.
Experience Summary
Current Role
As the Media and Marketing Content Manager at Fieldwire, Erin's primary responsibilities include developing and implementing comprehensive marketing strategies, creating engaging content, and managing brand communications. With a strong focus on industry impact, Erin has been instrumental in shaping Fieldwire's marketing presence and driving business growth through innovative content marketing initiatives.
Career Progression
Erin's career trajectory showcases a consistent growth path, with notable previous roles including Brand, Communications and Design Specialist at Hilti North America, Marketing Consultant at Hilti North America, and Owner at Activate Marketing and Public Relations. Prior to these roles, Erin held positions as Marketing and Social Media Manager at Markitecture, Communications Coordinator at POGUE CONSTRUCTION, and Senior Marketing Specialist at Allen Convention & Visitors Bureau. Erin's career progression demonstrates a deepening expertise in marketing, communications, and brand development, with a strong ability to adapt to evolving industry landscapes.
Academic Background
Erin holds a BA in Communications, with a focus on Public Relations, Marketing, and Psychology, from the University of Arizona. Additional educational pursuits include studies in Communications and Marketing from Cal State University San Marcos and the University of California, San Diego.
Areas of Expertise
Erin's industry-specific skills include brand development, content creation, strategic marketing, and social media management, with a strong focus on the construction and technology sectors. Technical competencies include expertise in marketing automation, content management systems, and data analysis. As a seasoned leader, Erin possesses strong leadership and management capabilities, with a proven ability to drive cross-functional teams and collaborate with stakeholders to achieve business objectives.
Professional Impact
Throughout Erin's career, notable projects and initiatives have included the development and implementation of comprehensive marketing strategies, the creation of engaging content campaigns, and the management of brand communications for various organizations. Industry contributions include the advancement of marketing and communications practices in the construction and technology sectors, with a focus on driving business growth through innovative marketing initiatives. Measurable achievements include the successful launch of marketing campaigns, the growth of brand presence, and the development of high-performing marketing teams.
Conclusion
Erin Coulter's professional trajectory is characterized by a consistent commitment to excellence in marketing, communications, and brand development. Currently focused on driving business growth through innovative marketing initiatives at Fieldwire, Erin's value proposition lies in her unique blend of industry expertise, technical competencies, and leadership capabilities. As a seasoned media and marketing professional, Erin is poised to continue making significant contributions to the construction and technology industries, with a focus on advancing marketing and communications practices and driving business success.
