Erin Crowe, Head of Marketing

Professional Overview

Erin Crowe is a seasoned marketing professional with over 15 years of experience driving impactful campaigns and leading high-performing teams. As the Head of Marketing at Experient, she is responsible for developing and executing comprehensive marketing strategies that elevate the company's brand, generate qualified leads, and support business growth objectives.

Experience Summary

Current Role

As the Head of Marketing at Experient, Erin is responsible for leading the company's global marketing efforts. She oversees a team of marketing specialists and is tasked with developing and implementing integrated marketing campaigns that span digital, content, and traditional channels. Under her leadership, Experient has achieved a 20% increase in website traffic and a 25% improvement in marketing-qualified leads year-over-year.

Career Progression

Prior to her current role, Erin held marketing management positions at various consulting and technology firms, including Argon & Co, North Highland, C2FO, and KPMG. In these roles, she demonstrated a strong ability to drive strategic marketing initiatives, optimize campaign performance, and collaborate cross-functionally to support business goals. Her career trajectory showcases a proven track record of progressive leadership responsibilities and a commitment to delivering measurable results.

Academic Background

Erin holds a Bachelor of Business Administration degree with a concentration in Marketing from the University of Georgia, where she graduated cum laude. She has also completed several professional development courses in digital marketing, marketing automation, and data-driven decision making.

Areas of Expertise

Integrated marketing strategy and execution

Lead generation and demand creation

Digital marketing, including SEO, PPC, and social media

Content marketing and thought leadership

Marketing analytics and performance optimization

Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Experient, Erin has spearheaded the launch of a highly successful account-based marketing (ABM) program, resulting in a 35% increase in pipeline value and a 20% improvement in win rates for key strategic accounts. She has also been instrumental in developing the company's content marketing strategy, leading to a 50% increase in organic website traffic and a 30% improvement in marketing-qualified leads.

Conclusion

Erin Crowe is a versatile and results-oriented marketing leader with a proven track record of driving growth and delivering measurable impact. Her extensive experience, strategic mindset, and strong cross-functional collaboration skills position her as a valuable asset to Experient and its continued success in the industry.