Erin Fasano
Chief Marketing Officer
Professional Overview
Erin Fasano is a seasoned marketing executive with over 15 years of experience driving brand growth and innovation across the consumer packaged goods (CPG) and retail industries. As the Chief Marketing Officer at De La Calle Tepache, she leverages her expertise in brand strategy, digital marketing, and product development to elevate the company's presence and appeal to its target audience.
Experience Summary
Current Role
As the Chief Marketing Officer at De La Calle Tepache, Erin is responsible for spearheading the company's marketing initiatives, including brand positioning, integrated marketing campaigns, and digital strategy. She has played a pivotal role in enhancing the brand's visibility and driving sales growth, contributing to the company's success in the competitive tepache beverage market.
Career Progression
Prior to her current role, Erin held several senior marketing positions, including Chief Marketing Officer at HERE Studio, VP of Strategy and Innovation at CORE FOODS, and Director of Brand Management at Sagely Naturals. Throughout her career, she has consistently demonstrated her ability to develop and execute strategic marketing plans that have driven tangible business results.
Erin's early career experience includes roles as a Brand Manager at Dole Packaged Foods, where she contributed to the successful repositioning and growth of several product lines, and as an Account Executive at leading advertising agencies, where she honed her skills in campaign development and brand strategy.
Academic Background
Erin holds a Master of Business Administration (MBA) in Business Administration and Management (Finance) from the University of Southern California - Marshall School of Business, as well as a Bachelor of Science (BS) in Business/Marketing from the same institution.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Digital marketing and social media management
- Product innovation and new product development
- Retail and channel strategy
- Data-driven marketing analytics and performance optimization
Professional Impact
Throughout her career, Erin has spearheaded several high-impact initiatives that have contributed to the growth and success of the organizations she has served. At CORE FOODS, she played a pivotal role in the development and launch of a new line of innovative, plant-based snacks that quickly gained traction in the market and drove a significant increase in sales.
At Sagely Naturals, Erin was instrumental in enhancing the brand's visibility and expanding its distribution channels, resulting in a 25% year-over-year increase in revenue. As a mentor at SKU, she has used her expertise to guide and support the next generation of CPG leaders, further cementing her reputation as a respected industry expert.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Erin Fasano is a valuable asset to any organization seeking to drive brand growth, innovation, and market leadership in the CPG and retail sectors. Her passion for marketing, coupled with her ability to translate data-driven insights into impactful business strategies, make her a sought-after marketing leader in the industry.
