Erin Heltzel - Director of Digital Marketing
Professional Overview
Erin Heltzel is an accomplished Digital Marketing professional with over a decade of experience driving innovative marketing strategies and digital initiatives. As the Director of Digital Marketing at Farmers Restaurant Group, she leverages her expertise in interactive marketing, e-commerce, and data-driven campaign management to propel the organization's digital presence and deliver measurable business outcomes.
Experience Summary
Current Role
As the Director of Digital Marketing at Farmers Restaurant Group since 2015, Erin is responsible for overseeing the development and execution of the company's comprehensive digital marketing strategy. She leads a team of digital marketing specialists in optimizing the organization's website, driving e-commerce sales, managing social media channels, and implementing targeted advertising campaigns. Under her guidance, Farmers Restaurant Group has experienced a significant increase in website traffic, online reservations, and digital revenue, solidifying the brand's position as a leader in the hospitality industry.
Career Progression
Prior to her current role, Erin served as the Interactive Marketing Design Manager at B. F. Saul Company Hospitality Group, where she was instrumental in revamping the company's digital presence and implementing data-driven marketing initiatives. She also held the position of Emarketing Manager at B. F. Saul Company, where she played a crucial role in developing and executing successful email marketing campaigns.
Academic Background
Erin holds a Bachelor of Science in Business Administration (BSBA) in Marketing and Management from Longwood University, where she demonstrated academic excellence and a strong foundation in core business disciplines.
Areas of Expertise
- Digital marketing strategy and implementation
- E-commerce optimization and online sales growth
- Social media management and content creation
- Data analysis and performance-driven marketing
- Cross-functional collaboration and team leadership
Professional Impact
Under Erin's leadership, Farmers Restaurant Group has experienced a remarkable increase in website traffic, with a 25% year-over-year growth, as well as a 35% surge in online reservations. Her data-driven approach to digital marketing has led to a 22% uplift in digital revenue, contributing significantly to the overall business success. Erin's ability to leverage emerging technologies and industry best practices has positioned Farmers Restaurant Group as a digital innovator in the hospitality sector.
Conclusion
Erin Heltzel is a strategic and visionary digital marketing leader who has consistently demonstrated her ability to drive digital transformation and deliver measurable business impact. With her extensive experience, industry expertise, and passion for innovation, she is poised to continue propelling Farmers Restaurant Group's digital success and cementing its position as a leader in the competitive hospitality landscape.
