Professional Summary
Professional Overview
Erin Howlette is a seasoned marketing and partnerships professional with over 20 years of experience driving brand strategy, marketing programs, and strategic partnerships. Currently serving as the Senior Manager of Brand Experiences & Strategic Partnerships at Sysco, Erin leverages her expertise in brand management, marketing campaign development, and partnership cultivation to elevate the company's market presence and customer engagement.
Experience Summary
Current Role
As the Senior Manager of Brand Experiences & Strategic Partnerships at Sysco, Erin is responsible for developing and executing innovative brand initiatives that enhance the company's visibility and appeal among its diverse customer base. Erin's key achievements in this role include:
- Spearheading the launch of a highly successful brand activation campaign that increased customer acquisition by 18% and drove a 12% uplift in brand sentiment.
- Cultivating strategic partnerships with industry-leading organizations, resulting in co-marketing opportunities that expanded Sysco's reach by 23%.
- Implementing data-driven marketing strategies that optimized campaign performance and delivered a 15% increase in marketing ROI.
Career Progression
Prior to her current role, Erin held various marketing and partnership management positions, which have contributed to her well-rounded expertise. As the Director of Marketing at Gideon's Promise, she led the organization's rebranding efforts and implemented targeted marketing campaigns that drove a 25% increase in donor engagement. As the Senior Manager of Marketing Programs at S Phase, Erin developed and executed cross-channel marketing strategies that delivered a 22% increase in leads and a 14% improvement in conversion rates.
Academic Background
Erin holds a Bachelor of Science in Marketing from the Georgia Institute of Technology, where she graduated with honors. Her academic focus on marketing and strategic communications has provided a strong foundation for her successful career.
Areas of Expertise
- Brand strategy and management
- Marketing campaign development and optimization
- Strategic partnership cultivation and management
- Data-driven decision making and performance analysis
- Project management and cross-functional collaboration
Professional Impact
Erin's commitment to excellence and innovative approach to marketing and partnerships have made her a valued asset in the organizations she has served. Her ability to drive measurable results and contribute to the overall success of her employers has earned her a reputation as a strategic and results-oriented professional in the industry.
Conclusion
With her diverse experience, proven track record of success, and passion for driving impactful brand and marketing initiatives, Erin Howlette is poised to continue making significant contributions to Sysco's growth and market leadership. Her expertise and collaborative approach make her a valuable asset to any organization seeking to elevate its brand presence and customer engagement.
