Erin Keating
Chief Customer Officer
Professional Overview
Erin Keating is an accomplished consumer goods executive with over 15 years of experience driving customer-centric strategies and business growth. As the Chief Customer Officer at Maesa, she leverages her deep expertise in category management, trade marketing, and customer relationship management to enhance the company's customer experience and optimise commercial performance.
Experience Summary
Current Role
As the Chief Customer Officer at Maesa, Erin is responsible for leading the company's customer strategy, overseeing account management, and ensuring seamless collaboration with key retail partners. She has played a pivotal role in strengthening Maesa's customer relationships, resulting in increased customer satisfaction and revenue growth of 8% year-over-year.
Career Progression
Prior to joining Maesa, Erin held progressive leadership roles at Unilever and MillerCoors, where she honed her skills in category management, trade marketing, and customer relationship management. As the Target Director at Unilever, she spearheaded the development and implementation of a successful go-to-market strategy, driving a 12% increase in market share for the company's key product lines.
Academic Background
Erin holds a Bachelor of Science degree in Marketing from the University of North Carolina at Charlotte, where she graduated with honors.
Areas of Expertise
- Customer experience management
- Category management and optimization
- Trade marketing strategy and execution
- Retail partnership development and client relationship management
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure at Unilever, Erin led the implementation of a customer-centric trade marketing program that resulted in a 15% increase in sales and a 20% improvement in retailer satisfaction. Her ability to leverage data-driven insights and innovative customer engagement strategies has consistently enabled her to drive sustainable business growth and strengthen brand-customer relationships.
Conclusion
With her extensive experience, proven track record of success, and passion for customer-centric innovation, Erin Keating is a strategic and versatile leader poised to drive continued growth and customer success for Maesa.
