Erin Kolb

Professional Overview

Erin Kolb is an accomplished marketing executive with a proven track record of driving strategic product marketing initiatives and delivering measurable business impact. As the Head of Product Marketing at BED|STÜ, she leverages her extensive industry experience and expertise to lead the development and execution of comprehensive marketing strategies that drive brand awareness, product adoption, and revenue growth.

Experience Summary

Current Role

As the Head of Product Marketing at BED|STÜ, Erin is responsible for leading the company's product marketing efforts, focusing on aligning the product portfolio with evolving customer needs and market trends. In this role, she oversees the development and implementation of targeted marketing campaigns, ensures effective communication of product value propositions, and collaborates cross-functionally to drive product adoption and customer satisfaction.

Career Progression

Prior to her current role, Erin served as the Wholesale Marketing Director at BED|STÜ, where she was instrumental in developing and executing marketing strategies to support the company's wholesale distribution channels. She has also held marketing positions at AG Millworks, Kinamed Inc., and Neff Headwear, where she gained valuable experience in digital marketing, content creation, and campaign management.

Academic Background

Erin holds a Bachelor's degree in Marketing from the University of California, Ventura, where she graduated with honors.

Areas of Expertise

• Product marketing strategy and execution

• Brand management and positioning

• Integrated marketing campaign development

• Digital marketing and social media optimization

• Channel marketing and sales enablement

• Cross-functional collaboration and stakeholder management

Professional Impact

Throughout her career, Erin has consistently demonstrated her ability to drive measurable results. As the Wholesale Marketing Director at BED|STÜ, she spearheaded a comprehensive rebranding initiative that resulted in a 23% increase in wholesale revenue within the first year. Her innovative marketing approaches and data-driven decision-making have earned her recognition as a valuable asset to the organizations she has served.

Conclusion

Erin Kolb is a strategic and visionary marketing leader who excels at aligning product marketing initiatives with broader business objectives. Her deep industry knowledge, coupled with her exceptional communication and analytical skills, make her a valuable asset to BED|STÜ as the company continues to expand its market presence and drive sustainable growth.