Professional Overview
Erin Moore is an accomplished marketing executive with over 15 years of experience driving growth and innovation in the consumer packaged goods industry. As the Marketing Director for Men's Mass Underwear at Hanesbrands Inc., she leverages her deep expertise in brand management, consumer insights, and omnichannel marketing to strengthen the company's flagship product lines and expand their market reach.
Experience Summary
Current Role
In her current role as Marketing Director, Erin is responsible for leading the strategic development and execution of all marketing activities for Hanesbrands' men's mass underwear portfolio. She oversees a team of 12 marketing professionals and collaborates cross-functionally to develop data-driven marketing campaigns that improve brand awareness, drive sales, and enhance customer loyalty. Under her leadership, the company has achieved double-digit year-over-year growth in the men's underwear category.
Career Progression
Erin joined Hanesbrands in 2007 as a marketing intern and steadily advanced through the organization, taking on roles of increasing responsibility. As a Senior Marketing Manager, she spearheaded the successful launch of several new product lines, resulting in $20M in incremental revenue. Erin's strong analytical skills, strategic mindset, and ability to translate consumer insights into impactful marketing strategies have been instrumental in her career progression.
Academic Background
Erin holds a Bachelor of Science degree in Marketing from the University of North Carolina at Chapel Hill, where she graduated cum laude. She also completed the Advanced Management Program at Harvard Business School, expanding her knowledge of strategic leadership and organizational transformation.
Areas of Expertise
- Brand management and positioning
- Consumer behavior and market segmentation
- Omnichannel marketing strategy and execution
- Digital marketing, including social media and e-commerce
- New product development and launch
- Cross-functional collaboration and team leadership
Professional Impact
Under Erin's leadership, the men's mass underwear division has achieved significant market share gains and improved profitability. She has spearheaded the development of innovative marketing campaigns that have increased brand engagement by 35% and driven a 25% uptick in online sales. Erin's strategic vision and analytical acumen have made her a valuable asset to the Hanesbrands leadership team.
Conclusion
With her proven track record of driving growth and innovation, Erin Moore is poised to continue making a significant impact in the consumer packaged goods industry. Her deep understanding of the market, coupled with her exceptional marketing and leadership skills, make her a valuable asset to any organization seeking to strengthen its brand and expand its customer base.
