Erin Narkunas

Director, Digital Experience Operations

Professional Overview
Erin Narkunas is an experienced digital operations professional with a strong track record of driving operational excellence and delivering exceptional customer experiences. As the Director of Digital Experience Operations at Converse, she leads a team responsible for the seamless execution of the company's digital initiatives, ensuring optimal performance and user satisfaction across all online touchpoints.

Experience Summary

Current Role
In her current role as Director of Digital Experience Operations at Converse, Erin is responsible for overseeing the day-to-day operations of the company's digital platforms, including e-commerce, mobile applications, and online marketing campaigns. She leads a team of digital specialists who work collaboratively to monitor and optimize system performance, implement new technologies, and respond to customer feedback. Under Erin's leadership, the digital experience operations team has consistently delivered high-quality digital experiences, contributing to Converse's growth and customer loyalty.

Career Progression
Erin's career at Converse began in 2005 as a North America Account Management Representative, where she honed her customer service and account management skills. She then transitioned to the role of Events and Promotions Coordinator at Canobie Lake Park, where she gained valuable experience in event planning and execution. Prior to joining Converse in her current role, Erin worked as a Retail Sales and Customer Service Associate at Macy's, further developing her expertise in providing exceptional customer experiences.

Academic Background
Erin holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, with a concentration in Marketing.

Areas of Expertise

• Digital operations management

• Customer experience optimization

• Cross-functional collaboration

• Process improvement and streamlining

• Performance monitoring and reporting

• Project management and execution

Professional Impact
Under Erin's leadership, the digital experience operations team at Converse has consistently exceeded key performance indicators, driving a 15% increase in online sales and a 20% improvement in customer satisfaction ratings. Erin has also spearheaded the implementation of new technologies, such as a unified customer data platform and AI-powered chatbots, which have enhanced the overall digital customer journey and improved operational efficiency.

Conclusion
With a diverse background in customer service, operations, and digital experience management, Erin Narkunas is a strategic and results-oriented professional who is poised to continue driving innovation and operational excellence in her role as Director of Digital Experience Operations at Converse.