Erin O'Neill

Head of Subscription Lifecycle, Audiobooks.com

Professional Overview
Erin O'Neill is an experienced marketing and communications professional with a strong focus on subscription lifecycle management in the digital media industry. As the Head of Subscription Lifecycle at Audiobooks.com, she leverages her expertise in data-driven marketing strategies and customer engagement to optimize the company's subscription offerings and drive user retention.

Experience Summary

Current Role
As the Head of Subscription Lifecycle at Audiobooks.com, Erin is responsible for developing and implementing comprehensive strategies to enhance the subscriber experience and maximize the long-term value of the company's customer base. In this role, she oversees the subscription management process, including onboarding, engagement, and retention initiatives, and collaborates cross-functionally to drive continuous improvement in the subscription business.

Career Progression
Erin's career trajectory has been marked by a steady progression in the field of marketing and communications. Prior to her current role, she served as the Marketing Communications Manager at Audiobooks.com, where she played a pivotal role in developing and executing targeted marketing campaigns to attract and retain subscribers. Before that, she held positions as a Communications Coordinator, Data Focused, at Audiobooks.com and a Marketing and Communications Assistant at the Toronto International Festival of Authors, where she gained valuable experience in data-driven marketing and event-based communications.

Academic Background
Erin holds a Post-Graduate Program in Communication and Media Studies from Humber College and an Honours Bachelor's Degree in Mass Communication/Media Studies from McMaster University. Her academic background has provided her with a strong foundation in strategic communications, data analysis, and digital media management.

Areas of Expertise

• Subscription lifecycle management

• Data-driven marketing strategies

• Customer engagement and retention

• Cross-functional collaboration

• Digital media and content marketing

• Analytical and problem-solving skills

Professional Impact
During her tenure as the Head of Subscription Lifecycle at Audiobooks.com, Erin has consistently demonstrated her ability to drive measurable improvements in the company's subscription business. She has spearheaded initiatives that have resulted in increased subscriber acquisition, reduced churn rates, and enhanced customer satisfaction. Erin's contributions have been instrumental in positioning Audiobooks.com as a leading player in the digital audiobook subscription market.

Conclusion
Erin O'Neill's extensive experience in the digital media industry, coupled with her expertise in subscription lifecycle management and data-driven marketing, make her a valuable asset to Audiobooks.com. As she continues to lead the company's subscription initiatives, Erin is poised to drive further growth and innovation in the digital audiobook subscription landscape.