Erin Shannon, Director of Business Development
Professional Overview
Erin Shannon is an accomplished professional with extensive experience in the sports and entertainment industry. As the Director of Business Development at Real Salt Lake, she leverages her expertise in business development, client relations, and event management to drive strategic growth and enhance the organization's market presence.
Experience Summary
Current Role
As the Director of Business Development at Real Salt Lake, Erin is responsible for identifying and executing new business opportunities, cultivating valuable partnerships, and optimizing the club's revenue streams. Her strategic leadership has been instrumental in expanding the organization's client base and securing high-profile sponsorship agreements.
Career Progression
Prior to her current role, Erin held various leadership positions within the sports and hospitality sectors. As the Manager of Business Development at LEARFIELD, she successfully managed client relationships and spearheaded innovative marketing initiatives for the Utes Sports Properties. Her previous experience as the Director of Member Experience at ClubCorp and the Events Manager at the University of Utah and Thanksgiving Point Institute has honed her expertise in delivering exceptional customer experiences and organizing large-scale events.
Academic Background
Erin holds a Bachelor's degree from Southern Utah University, where she specialized in Event Management and gained valuable hands-on experience through her internship with the SUU Alumni Events team.
Areas of Expertise
Erin's professional portfolio encompasses a diverse range of skills, including:
- Business development and strategic partnerships
- Client relationship management and customer service
- Event planning and execution
- Sports marketing and sponsorship activation
- Project management and team leadership
Professional Impact
Throughout her career, Erin has demonstrated a track record of driving measurable results. Her contributions have included:
- Securing over $1.2 million in new sponsorship revenue for the Utes Sports Properties
- Increasing member retention rates by 15% at ClubCorp through innovative member engagement initiatives
- Successfully organizing high-profile events, such as the University of Utah's annual Homecoming celebration and Thanksgiving Point Institute's signature festivals
Conclusion
Erin Shannon's extensive experience, strong industry expertise, and demonstrated ability to deliver exceptional results make her a valuable asset to the Real Salt Lake organization. As she continues to excel in her role as Director of Business Development, Erin is poised to contribute significantly to the club's long-term growth and success.
