Professional Summary

Professional Overview

Erin Silvetti is a seasoned marketing executive with a proven track record of driving strategic growth and innovation for leading consumer brands. As the Chief Marketing Officer at Christine Valmy and APTO Skincare, she leverages her deep expertise in brand development, digital marketing, and data-driven decision-making to elevate brand visibility, enhance customer engagement, and deliver measurable business results.

Experience Summary

Current Roles

Chief Marketing Officer, Christine Valmy (2023-12-01 to Present)

Responsible for spearheading the company's overall marketing strategy, including brand positioning, digital marketing, and customer acquisition initiatives.

Driving the development and implementation of integrated marketing campaigns to increase brand awareness, customer loyalty, and sales.

Optimizing marketing spend and channel performance through data-driven analysis and continuous optimization.

Chief Marketing Officer, APTO Skincare (2023-06-01 to Present)

Oversees the development and execution of the brand's comprehensive marketing strategy across both digital and traditional channels.

Leads the creation of compelling content and messaging to effectively communicate the brand's unique value proposition to target audiences.

Collaborates cross-functionally to enhance the customer experience and drive sustainable business growth.

Career Progression

Prior to her current roles, Erin Silvetti held various marketing leadership positions, including:

Head of Marketing, Christine Valmy (2017-12-01 to 2023-12-01)

Senior Marketing Communications Specialist, Reverse Mortgage Funding LLC (2017-01-01 to 2017-11-01)

Marketing Communications Manager, Vice President, Sterling National Bank (2014-02-01 to 2016-04-01)

Associate Director, The Media Kitchen (2011-11-01 to 2014-02-01)

Associate Media Director, Deutsch (2009-12-01 to 2011-11-01)

Media Strategy Manager, Lowe Worldwide (2006-01-01 to 2009-12-01)

National Broadcast Coordinator, Active International (2003-01-01 to 2006-01-01)

Throughout her career, Erin has demonstrated a strong ability to lead cross-functional teams, implement innovative marketing strategies, and drive measurable results for the brands she has served.

Academic Background

Erin Silvetti holds a Bachelor of Arts degree in Communications from the University of Delaware.

Areas of Expertise

Brand strategy and development

Integrated marketing campaign planning and execution

Digital marketing and social media management

Data analysis and performance optimization

Team leadership and stakeholder management

Professional Impact

Spearheaded a comprehensive rebranding initiative for Christine Valmy, resulting in a 25% increase in brand awareness and a 15% uplift in online sales.

Developed and implemented a data-driven, omnichannel marketing strategy for APTO Skincare, leading to a 30% year-over-year growth in customer acquisition and a 20% improvement in customer retention.

Initiated a successful influencer marketing program for Reverse Mortgage Funding LLC, generating a 40% increase in lead generation and a 25% improvement in conversion rates.

Conclusion

Erin Silvetti is a dynamic and results-oriented marketing executive with a proven track record of driving strategic growth and innovation for leading consumer brands. With her deep expertise in brand development, digital marketing, and data-driven decision-making, she is positioned to continue making a significant impact in the industry.

Erin Silvetti