Erin Swartz

Senior Vice President of Brand Marketing

Professional Overview
Erin Swartz is a seasoned marketing executive with over 15 years of experience driving brand strategy and creative development for prominent sports franchises. As the Senior Vice President of Brand Marketing for the Tennessee Titans, she oversees the team's brand identity, marketing campaigns, and fan engagement initiatives, positioning the organization as a leader in the NFL.

Experience Summary

Current Role
In her current role as SVP of Brand Marketing for the Tennessee Titans, Erin is responsible for leading the strategic vision and execution of the team's brand, marketing, and fan experience efforts. She has spearheaded the development of award-winning campaigns that have significantly increased fan engagement and brand awareness, contributing to the Titans' growing popularity and ticket sales.

Career Progression
Prior to her current position, Erin served as the Vice President of Brand and Creative for the Tennessee Titans, where she oversaw the team's brand identity, marketing collateral, and digital content. Before joining the Titans, she held progressive roles at the Minnesota Vikings, including Sr. Director of Brand, Marketing, and Project Management, and Director of Brand and Creative. Erin's early career included positions at Marketing Architects and The Walt Disney Company, where she honed her expertise in brand strategy, digital marketing, and fan engagement.

Academic Background
Erin holds a Bachelor's degree in Marketing from the University of Minnesota, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

• Brand strategy and identity development

• Integrated marketing campaign planning and execution

• Digital and social media marketing

• Fan engagement and community relations

• Sports industry marketing and sponsorship activation

• Cross-functional leadership and team management

Professional Impact
Under Erin's leadership, the Tennessee Titans have seen a significant increase in brand awareness and fan engagement, with the team's social media following growing by over 20% and game attendance reaching record highs. She has been instrumental in the development of innovative marketing initiatives, such as the "Titans Pride Tour," which has enabled the organization to connect with fans across the state and expand its reach.

Conclusion
Erin Swartz is a dynamic marketing executive with a proven track record of driving brand growth and fan engagement for leading sports franchises. Her strategic vision, creative leadership, and data-driven approach have positioned her as a valuable asset in the highly competitive NFL landscape. Erin's commitment to excellence and passion for the sports industry make her a valuable addition to any organization seeking to enhance its brand and connect with its audience.