Erin Thorne

Audience Marketing Director with Proven Track Record of Driving Impactful Digital Campaigns

Professional Overview
Erin Thorne is an accomplished Audience Marketing Director with extensive experience in developing and executing successful digital marketing strategies. With a strong background in social media, audience segmentation, and data-driven campaign optimization, she has consistently delivered measurable results for leading brands in the retail industry.

Experience Summary

Current Role
As the Director of Audience Marketing at The Home Depot, Erin is responsible for overseeing the development and implementation of highly targeted digital marketing campaigns. She leads a team of skilled professionals in crafting personalized content and advertisements that engage customers across multiple channels, including social media, email, and display advertising. Erin's strategic approach and data-driven decision-making have played a crucial role in driving increased brand awareness, customer acquisition, and loyalty for The Home Depot.

Career Progression
Erin's career trajectory demonstrates her ability to continuously expand her expertise and take on progressively more challenging roles. Prior to her current position, she served as the Senior Manager of Audience Marketing at The Home Depot, where she honed her skills in audience segmentation, content personalization, and campaign optimization. Earlier in her career, Erin gained valuable experience in social media management and digital marketing while working at BKV, a leading advertising agency.

Academic Background
Erin holds a Bachelor of Science in Marketing from Clemson University, where she also gained practical experience as an Athletic Marketing Intern, contributing to the university's successful sports marketing initiatives.

Areas of Expertise

• Digital marketing strategy and execution

• Audience segmentation and personalization

• Social media management and content creation

• Data analysis and campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at The Home Depot, Erin has spearheaded the development and implementation of innovative digital marketing campaigns that have consistently exceeded key performance indicators. Her ability to leverage customer data and emerging trends has enabled her to create highly engaging and impactful content, resulting in significant increases in website traffic, customer engagement, and conversion rates.

Conclusion
Erin Thorne's extensive expertise in audience marketing, coupled with her proven track record of driving successful digital campaigns, positions her as a valuable asset to any organization seeking to enhance its digital presence and customer engagement. Her strategic mindset, data-driven approach, and strong leadership skills make her a compelling candidate for senior-level roles in the digital marketing field.