Erin Wright, Sr. Director of Marketing
Professional Overview
Erin Wright is a seasoned marketing executive with over 20 years of experience driving strategic marketing initiatives and delivering measurable business impact. As the Sr. Director of Marketing at Brilliant Smart Home, she is responsible for leading the company's overall marketing strategy, overseeing cross-functional teams, and spearheading the development and execution of impactful campaigns that drive brand awareness, customer acquisition, and revenue growth.
Experience Summary
Current Role
In her current role as Sr. Director of Marketing at Brilliant Smart Home, Erin is responsible for developing and implementing the company's comprehensive marketing strategy. She oversees a team of marketing professionals and collaborates closely with cross-functional departments to ensure the seamless integration of marketing initiatives across the organization. Under her leadership, Erin has been instrumental in driving brand positioning, expanding the company's customer base, and generating significant revenue growth.
Career Progression
Prior to her current role, Erin held several senior marketing positions, including Partner and Customer Marketing Lead at Deposco, Senior Director Channel Marketing at Coupa Software, Senior Director Global Partner Marketing at LLamasoft, Inc., and Sr. Director Marketing, Global Alliances at Dun & Bradstreet. Throughout her career, Erin has demonstrated a proven track record of success in developing and executing innovative marketing strategies, building strong partner ecosystems, and driving measurable business outcomes.
Academic Background
Erin holds a degree from the University of California, Davis, where she specialized in marketing and communications.
Areas of Expertise
Erin's areas of expertise include:
- Strategic marketing planning and execution
- Brand positioning and awareness
- Demand generation and lead nurturing
- Channel and partner marketing
- Digital marketing and content strategy
- Marketing analytics and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
During her tenure, Erin has spearheaded several high-profile initiatives that have significantly contributed to the growth and success of the organizations she has served. At Brilliant Smart Home, she has led the development of a comprehensive marketing strategy that has resulted in a 30% increase in brand awareness and a 25% year-over-year growth in customer acquisition. Her exceptional leadership and strategic vision have positioned her as a respected and influential marketing leader within the industry.
Conclusion
Erin Wright is a seasoned marketing executive with a proven track record of driving innovation, delivering measurable results, and positioning organizations for long-term success. With her extensive experience, industry knowledge, and strategic mindset, Erin is well-equipped to continue making a significant impact in her role as Sr. Director of Marketing at Brilliant Smart Home.
