Erin Wylie

Director of Marketing - Media

Professional Overview

Erin Wylie is an accomplished marketing professional with extensive expertise in performance marketing, social advertising, and media planning. As the Director of Marketing - Media at Cirkul, she oversees the company's media strategy and execution, driving impactful campaigns that leverage data-driven insights to achieve exceptional results.

Experience Summary

Current Role

As the Director of Marketing - Media at Cirkul, Erin is responsible for leading the company's media strategy and implementation. In this role, she develops and executes data-driven marketing campaigns that optimize media spend and deliver measurable business outcomes. Erin's deep understanding of performance marketing and social advertising enables her to drive innovative, high-impact initiatives that strengthen Cirkul's brand presence and customer acquisition efforts.

Career Progression

Prior to her current role, Erin held progressively responsible positions at Cirkul, serving as the Senior Manager - Performance Marketing and the Manager - Performance Marketing. In these roles, she demonstrated her ability to analyze data, identify growth opportunities, and implement successful digital marketing strategies. Before joining Cirkul, Erin gained valuable experience in social advertising as the Manager - Social Advertising at Chewy, where she leveraged her expertise to optimize social media campaigns and drive customer acquisition.

Erin's career journey also includes roles as a Media Planner at Digitas North America and an Associate Media Planner at DigitasLBi North America, where she honed her skills in media planning and strategic campaign development. She began her career as a Social Media Specialist at Overdrive Interactive and a Sales Assistant at Cox Media Group, gaining a well-rounded understanding of the industry.

Academic Background

Erin holds a Bachelor of Arts (B.A.) in Strategic Communication from the School of Journalism and Mass Communication at the University of Wisconsin-Madison, with a minor in Leadership. Her academic achievements and specialized training have equipped her with a strong foundation in marketing, media, and strategic decision-making.

Areas of Expertise

• Performance marketing and digital advertising

• Social media campaign strategy and optimization

• Media planning and media buying

• Data analysis and campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Erin has consistently delivered exceptional results for her employers. At Cirkul, she has played a pivotal role in driving the company's media strategy and implementing innovative campaigns that have significantly contributed to its growth and success. Erin's ability to leverage data-driven insights, coupled with her strategic thinking and strong execution skills, have made her a valuable asset to the organizations she has served.

Conclusion

Erin Wylie is a highly skilled marketing professional with a proven track record of driving transformative change and delivering measurable results. Her expertise in performance marketing, social advertising, and media planning, combined with her strong leadership abilities, make her a valuable asset to any organization seeking to maximize the impact of its marketing efforts.