Erinn Tarpey, Chief Marketing Officer
Professional Overview
Erinn Tarpey is an accomplished marketing executive with over 25 years of experience driving strategic growth and brand development for leading technology companies. As the Chief Marketing Officer at Beamery, she is responsible for overseeing all marketing initiatives, aligning the company's brand and go-to-market strategy to support its rapid expansion in the HR tech space.
Experience Summary
Current Role
As Chief Marketing Officer at Beamery, Erinn leads a team of marketing professionals to elevate the company's brand visibility, generate qualified leads, and strengthen customer relationships. Under her guidance, Beamery has consistently exceeded its quarterly marketing goals, contributing to the company's position as a leading talent acquisition and management platform. Erinn's deep industry expertise and data-driven approach have enabled Beamery to effectively reach and engage its target audience, driving significant revenue growth.
Career Progression
Prior to joining Beamery, Erinn served as the Chief Marketing Officer and SVP of Marketing at Visual Lease, where she spearheaded the company's rebranding and positioning efforts, resulting in a 25% increase in brand awareness and a 30% boost in lead generation. Before that, she held senior marketing roles at Namely and iCIMS, where she played a pivotal role in scaling the companies' marketing operations and driving successful go-to-market strategies.
Erinn began her career in media planning and strategy, honing her expertise at agencies such as Ogilvy & Mather, Merkley Newman Harty, and Biederman Kelly Krimstein & Partners. Her diverse background in both agency and in-house marketing roles has provided her with a unique perspective and the ability to effectively bridge the gap between strategic vision and tactical execution.
Academic Background
Erinn holds a Bachelor of Arts degree in Communications from the University of Connecticut, where she graduated cum laude.
Areas of Expertise
- Strategic marketing and brand development
- Demand generation and lead nurturing
- Content marketing and digital strategy
- Marketing technology and data-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Erinn has consistently demonstrated her ability to drive measurable results and make a lasting impact on the organizations she has served. Her innovative marketing campaigns and data-driven approach have earned her recognition as a transformative leader in the HR technology space.
Conclusion
With her extensive experience, industry expertise, and proven track record of success, Erinn Tarpey is poised to continue her trajectory as a highly respected and influential Chief Marketing Officer. Her strategic vision, coupled with her passion for driving growth and innovation, make her a valuable asset to Beamery and the broader HR technology industry.
