Eryn Palmer

Professional Summary

Professional Overview
Eryn Palmer is an accomplished brand marketing professional with over 15 years of experience driving innovative strategies and delivering measurable results. As the Director of Brand Marketing at Force Factor, she leverages her deep expertise in emerging markets, product innovation, and marketing campaign execution to elevate the company's brand presence and drive sustainable growth.

Experience Summary

Current Role
As the Director of Brand Marketing at Force Factor, Eryn is responsible for leading the company's brand marketing initiatives. In this role, she oversees the development and implementation of integrated marketing campaigns, brand positioning, and digital marketing strategies to enhance brand awareness and engage target consumers. Eryn's strategic approach and data-driven decision-making have contributed to the company's continued success and market expansion.

Career Progression
Prior to her current position, Eryn held various brand management roles at Church & Dwight Co., Inc., where she spearheaded the marketing and innovation efforts for leading brands such as OxiClean and Vitamins. Her experience in managing complex projects, driving market penetration, and optimizing marketing mix has been instrumental in her career advancement. Additionally, Eryn's global marketing expertise, acquired during her tenure at the Association of Executive Search & Leadership Consultants (AESC), has enabled her to effectively navigate diverse markets and cultural contexts.

Academic Background
Eryn holds a Bachelor's degree in Business Administration from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Marketing campaign development and execution

• Digital marketing and social media optimization

• Product innovation and emerging market expansion

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Eryn has demonstrated her ability to drive measurable impact. At Church & Dwight Co., Inc., she spearheaded the successful launch of several new vitamin product lines, resulting in a 25% increase in market share within the first year. As the Global Marketing Director at AESC, she led the implementation of a comprehensive digital marketing strategy that increased the organization's online presence and engagement by 35%.

Conclusion
Eryn Palmer's exceptional brand marketing expertise, coupled with her proven track record of success, positions her as a valuable asset to the Force Factor team. With her strategic vision, data-driven approach, and collaborative leadership style, Eryn is poised to continue her trajectory of driving sustainable growth and innovation for the company.