Erynn Santos

Professional Summary

Erynn Santos is a seasoned marketing and ecommerce professional with over a decade of experience driving digital transformation and growth for leading lifestyle brands. As the Director of Ecommerce and Marketing at MELODY EHSANI, she spearheads omnichannel strategies that seamlessly blend innovative online experiences with impactful brand engagement.

Professional Experience

Director of Ecommerce + Marketing, MELODY EHSANI (2024-03-01 to Present)

Responsible for overseeing all ecommerce operations, including web development, digital marketing, and customer experience optimization

Leads a cross-functional team to develop and execute strategic marketing campaigns that elevate brand awareness and drive revenue growth

Implements data-driven decision making to continuously improve the performance of the brand's digital channels

Collaborates with the executive leadership to align ecommerce and marketing initiatives with the overall business objectives

Digital Marketing and Social Media Director, Erynn Santos (2011-01-01 to Present)

Provides freelance digital marketing and social media consulting services to a diverse portfolio of clients across various industries

Specializes in developing and executing comprehensive social media strategies to increase brand visibility and engagement

Leverages data analytics to measure the effectiveness of campaigns and inform data-driven decision making

Ecommerce and Digital Marketing Manager, MELODY EHSANI (2021-09-01 to 2024-02-01)

Managed the end-to-end ecommerce operations, including website optimization, digital marketing, and customer relationship management

Implemented innovative strategies to enhance the online customer experience and drive sales growth

Spearheaded the integration of the brand's omnichannel initiatives, ensuring seamless customer journeys

Education

Bachelor of Arts in Marketing, IOAK INSTITUTE (2007-2011)

Areas of Expertise

Ecommerce strategy and operations

Digital marketing and social media management

Omnichannel customer experience optimization

Data-driven decision making and performance analysis

Cross-functional team leadership and collaboration

Professional Impact

Consistently exceeded ecommerce revenue and customer acquisition targets at MELODY EHSANI, driving a 35% year-over-year increase in online sales

Developed and executed award-winning social media campaigns that increased brand awareness and engagement by 42% across key platforms

Spearheaded the successful migration of MELODY EHSANI's ecommerce platform, resulting in a 20% improvement in website conversion rates and a 25% reduction in operational costs

Conclusion

Erynn Santos is a dynamic marketing and ecommerce professional with a proven track record of driving digital transformation and growth for leading lifestyle brands. Her extensive experience in developing and executing omnichannel strategies, coupled with her data-driven approach and strong leadership skills, make her a valuable asset to any organization seeking to thrive in the rapidly evolving digital landscape.