Professional Overview
Esin Ataman is a seasoned marketing and business development professional, currently serving as the Head of Marketing & Business Development. With a strong background in brand management, digital marketing, and commercial operations, Esin possesses key expertise in driving business growth, developing marketing strategies, and leading cross-functional teams in the fast-moving consumer goods (FMCG) and financial services industries.
Experience Summary
Current Role
As the Head of Marketing & Business Development at PinarArabia and Head of Commercial at FrieslandCampina, Esin oversees the development and implementation of marketing and business development strategies to drive revenue growth and expand market share. Key responsibilities include market analysis, competitor research, team leadership, and collaboration with internal stakeholders to achieve business objectives.
Career Progression
Esin's notable previous roles include Brand and Digital Manager at FrieslandCampina, Brand Communications Manager at Deutsche Bank, and International Brand Manager at Ontex. Throughout their career, Esin has demonstrated a consistent trajectory of growth, taking on increasingly senior roles and contributing to significant business outcomes. Key achievements include the development and execution of successful marketing campaigns, brand portfolio management, and team leadership.
Areas of Expertise
Esin's expertise spans industry-specific skills in marketing and business development, technical competencies in digital marketing and data analysis, and leadership and management capabilities in team management and stakeholder engagement.
Professional Impact
While specific project details are not available, Esin's experience in driving business growth, developing marketing strategies, and leading cross-functional teams has likely contributed to significant industry impact. As a seasoned marketing and business development professional, Esin has measurably achieved business objectives and driven revenue growth in previous roles.
Conclusion
Esin Ataman is a results-driven marketing and business development professional with a strong track record of driving business growth and leading cross-functional teams. With a current focus on marketing and business development in the FMCG industry, Esin offers a unique value proposition as a strategic thinker, team leader, and industry expert.
