Esther Degottex

Growth Marketing Manager

Professional Overview
Esther Degottex is an experienced Growth Marketing Manager with a proven track record of driving impactful marketing strategies and delivering measurable results. With a strong focus on data-driven decision making and a keen understanding of the ecommerce industry, she excels at optimizing customer acquisition and retention initiatives.

Experience Summary

Current Role
As the Growth Marketing Manager at HelloFresh, Esther is responsible for developing and executing comprehensive growth marketing campaigns to expand the company's customer base and drive long-term business growth. In this role, she leverages her expertise in performance marketing, customer lifecycle management, and growth hacking to identify and capitalize on new opportunities. Esther's strategic approach and data-driven mindset have contributed to significant improvements in customer acquisition, conversion rates, and customer lifetime value.

Career Progression
Prior to her current position, Esther held various growth marketing roles within HelloFresh, serving as the Growth Marketing Lead and Growth Marketing Executive. In these positions, she demonstrated her ability to optimize marketing channels, improve campaign performance, and collaborate cross-functionally to drive impactful results. Before joining HelloFresh, Esther gained valuable experience as a Strategic Consultant at WGSN and an Assistante Marketing at Ethics Group, where she honed her skills in market analysis, brand strategy, and campaign management.

Academic Background
Esther holds a Bachelor's degree in Marketing from the University of London, where she graduated with distinction. Her academic achievements and specialized coursework in digital marketing, consumer behavior, and data analytics have provided a strong foundation for her professional success.

Areas of Expertise

• Performance marketing and growth hacking

• Customer acquisition and retention strategies

• Campaign optimization and A/B testing

• Data-driven decision making and analytics

• Cross-functional collaboration and stakeholder management

• Ecommerce industry expertise

Professional Impact
During her tenure at HelloFresh, Esther has spearheaded several high-impact initiatives that have contributed to the company's impressive growth. Notable achievements include:

• Implemented a personalized email marketing strategy that resulted in a 25% increase in customer engagement and a 15% uplift in conversion rates.

• Developed and executed a targeted social media campaign that drove a 20% increase in new customer acquisitions.

• Utilized advanced analytics and testing methodologies to optimize the customer journey, leading to a 12% improvement in customer lifetime value.

Conclusion
Esther Degottex's exceptional growth marketing expertise, combined with her data-driven approach and ecommerce industry knowledge, make her a valuable asset to any organization. As she continues to drive impactful results and contribute to the success of HelloFresh, Esther is poised for ongoing professional growth and leadership opportunities.