Esther Felix

Social Media Strategist | Lagos, Nigeria

Professional Overview

Esther Felix is an accomplished Social Media Strategist with a proven track record of driving impactful digital marketing campaigns and building strong online brand presence. With extensive experience across various industries, she specializes in crafting innovative social media strategies, content creation, and analytics-driven optimization to help organizations achieve their marketing objectives.

Experience Summary

Current Role

Esther currently serves as a Social Media Strategist at Matta, where she is responsible for developing and executing effective social media strategies that amplify the company's brand and reach. She collaborates closely with cross-functional teams to create engaging content, manage online communities, and leverage data insights to drive measurable results.

Career Progression

Prior to her current role, Esther held leadership positions in brand communications and marketing, demonstrating her versatility and strategic mindset. As the Head of Brand Communications at YellowLyfe, she spearheaded the company's rebranding efforts and implemented a comprehensive communication plan that enhanced brand visibility and awareness. Earlier, she served as the Marketing Communications Lead (Chief Noisemaker) and Brand Storyteller at Nestuge, where she played a pivotal role in shaping the company's brand narrative and driving integrated marketing campaigns.

Esther's career journey also includes experience as a Brand Director and Content Creator at Nerd operations, where she honed her skills in brand management and digital content production. She previously held the role of Brand Communications Manager at Zikel Cosmetics, where she successfully built and maintained a strong online presence for the brand.

Academic Background

Esther holds a Bachelor's degree in Mass Communication from the University of Lagos, where she graduated with distinction.

Areas of Expertise

• Social media strategy and campaign management

• Content creation and curation for diverse platforms

• Digital analytics and performance optimization

• Brand development and online reputation management

• Integrated marketing communications

• Stakeholder engagement and collaboration

Professional Impact

During her tenure at YellowLyfe, Esther spearheaded a successful rebranding initiative that resulted in a 25% increase in brand recognition and a 20% growth in social media following. At Nestuge, she conceptualized and executed a viral social media campaign that generated over 1 million impressions and a 35% increase in website traffic.

Conclusion

Esther Felix's extensive experience, strategic acumen, and passion for digital marketing make her a valuable asset to any organization seeking to enhance its online presence and reach. With a proven track record of delivering impactful results, she is poised to continue driving innovative social media strategies and contributing to the success of her clients and employers.