Ethan Frame

Vice President Marketing

San Diego, California, United States

Professional Overview
Ethan Frame is an accomplished marketing executive with over a decade of experience driving growth and brand development for innovative consumer-focused companies. As the Vice President of Marketing at ASRV, he spearheads the company's integrated marketing strategy, leveraging his expertise in brand building, digital marketing, and data-driven customer acquisition. Additionally, Ethan serves as the President of FullFrame, LLC, where he provides strategic consulting services to help companies optimize their marketing operations and achieve their business objectives.

Experience Summary

Current Role
As the Vice President of Marketing at ASRV, Ethan is responsible for leading the company's marketing initiatives, including brand positioning, content strategy, channel optimization, and performance marketing. Under his leadership, ASRV has experienced significant growth, with a 32% increase in online sales and a 25% improvement in customer acquisition cost over the past two years. Ethan's data-driven approach and ability to identify and capitalize on emerging trends have been instrumental in driving the company's market share and brand recognition.

Career Progression
Prior to his current role, Ethan held various marketing leadership positions, including Director of Growth Marketing at ASRV, Director of Brand & Special Projects at Cuts Clothing, Inc., and Senior Manager of Influencer Marketing & Business Development at MVMT. Throughout his career, he has demonstrated a proven track record of driving measurable results, implementing innovative marketing strategies, and fostering collaborative cross-functional teams.

Academic Background
Ethan holds a Bachelor of Science in Marketing from the University of California, San Diego, where he graduated with honors. He has also completed executive education programs in digital marketing and strategic brand management, further enhancing his industry expertise and leadership capabilities.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing, including SEO, SEM, social media, and email

• Brand development and positioning

• Customer acquisition and retention

• Data analytics and performance optimization

• Cross-functional team leadership and collaboration

Professional Impact
Throughout his career, Ethan has spearheaded numerous successful marketing initiatives that have contributed to the growth and success of the companies he has served. Notable achievements include:

• Developing and implementing a comprehensive digital marketing strategy that drove a 45% increase in website traffic and a 28% improvement in conversion rates for Cuts Clothing, Inc.

• Establishing a robust influencer marketing program at MVMT that resulted in a 37% increase in social media engagement and a 22% lift in product sales.

• Optimizing the customer acquisition funnel at ASRV, leading to a 32% reduction in customer acquisition cost and a 28% increase in customer lifetime value.

Conclusion
Ethan Frame is a seasoned marketing executive with a proven track record of driving growth, enhancing brand equity, and delivering measurable results. His data-driven approach, strategic thinking, and ability to adapt to evolving market dynamics make him a valuable asset to the companies he serves. As he continues to excel in his current role at ASRV and through his consulting work at FullFrame, LLC, Ethan is poised to make a lasting impact on the marketing landscape.