Ethen Adams

Director, Marketing - DTC | Alexandria, Virginia, United States

Professional Overview

Ethen Adams is an accomplished marketing executive with extensive experience in the craft beer industry. As the Director of Marketing - DTC at The Bruery & Offshoot Beer Co., he oversees all direct-to-consumer marketing strategies, driving growth and enhancing brand awareness for these renowned craft brewing companies.

Experience Summary

Current Role

As the Director of Marketing - DTC at The Bruery & Offshoot Beer Co., Ethen is responsible for developing and executing comprehensive marketing campaigns to reach and engage the companies' loyal direct-to-consumer customer base. He leads a team of marketing professionals, leveraging data-driven insights to optimize digital marketing channels, refine customer acquisition tactics, and deliver personalized experiences that strengthen customer loyalty.

Under Ethen's leadership, The Bruery and Offshoot Beer Co. have experienced significant growth in their direct-to-consumer sales, with a focus on improving customer lifetime value and driving repeat business. Ethen's strategic approach and data-driven decision-making have been instrumental in positioning the brands as industry leaders in the craft beer space.

Career Progression

Prior to his current role, Ethen served as the Senior Marketing Manager - E-commerce at The Bruery & Offshoot Beer Co., where he was instrumental in developing and implementing the companies' e-commerce strategies. He has also held positions as the General Manager at The Bruery & Offshoot Beer Co., Brewer and Wood Cellar Manager at Hardywood Park Craft Brewery, and Brewer at The Bruery, gaining a deep understanding of the craft beer industry from both the operational and marketing perspectives.

Ethen's diverse background, which includes experience in the film and television industry, has equipped him with a unique perspective and a well-rounded skill set that he leverages to drive innovation and success in the craft beer space.

Academic Background

Ethen holds a bachelor's degree from a prestigious university, where he specialized in Marketing and Communications, laying the foundation for his successful career in the industry.

Areas of Expertise

• Direct-to-consumer marketing strategy and execution

• Omnichannel customer engagement and retention

• Digital marketing optimization and analytics

• Brand development and positioning

• Craft beer industry operations and production

Professional Impact

Under Ethen's leadership, The Bruery and Offshoot Beer Co. have experienced significant growth in their direct-to-consumer sales, with a focus on improving customer lifetime value and driving repeat business. Ethen's strategic approach and data-driven decision-making have been instrumental in positioning the brands as industry leaders in the craft beer space.

Conclusion

Ethen Adams is a seasoned marketing professional with a proven track record of driving growth and success in the craft beer industry. With his extensive experience, strategic vision, and data-driven approach, he is well-positioned to continue leading The Bruery and Offshoot Beer Co. to new heights in the highly competitive direct-to-consumer market.