Eugenio Peredo

Marketing Director, Unilever

Professional Overview
Eugenio Peredo is an accomplished Marketing Director with over a decade of experience in the personal care and consumer goods industry. He is currently leading marketing efforts at Unilever, one of the world's largest consumer products companies. Eugenio's expertise spans brand strategy, product development, trade marketing, and campaign management, with a strong track record of driving growth and market share.

Experience Summary

Current Role
As Marketing Director at Unilever, Eugenio is responsible for overseeing the development and execution of integrated marketing campaigns for the company's leading skin care brand, Nivea. In this role, he manages a team of marketers and collaborates cross-functionally to develop impactful brand messaging, optimize product positioning, and deliver effective go-to-market strategies. Under Eugenio's leadership, the Nivea brand has achieved double-digit sales growth in the Mexico market over the past 3 years.

Career Progression
Prior to his current role, Eugenio served as a Nivea Skin Trade Marketing Assistant at Beiersdorf, where he honed his skills in brand management, trade marketing, and consumer insights. In this position, he played a key role in developing successful in-store promotions and trade marketing programs that contributed to the brand's market share expansion in Mexico.

Academic Background
Eugenio holds a Bachelor's degree in Marketing from the Universidad Autónoma de México, where he graduated with honors. He has also completed executive education programs in digital marketing and brand strategy at leading business schools.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Trade marketing and in-store execution

• Consumer insights and market analysis

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at Unilever, Eugenio has spearheaded several successful marketing initiatives that have driven tangible business results. Most notably, he led the development and launch of a targeted digital campaign for the Nivea Men product line, which resulted in a 25% increase in online sales and a 15% boost in brand awareness among the target audience.

Conclusion
With his deep industry expertise, proven track record of success, and strong leadership skills, Eugenio Peredo is poised to continue making a significant impact in the personal care and consumer goods industry. He is committed to delivering innovative marketing solutions that drive growth and strengthen brand loyalty for Unilever's portfolio of leading brands.