Professional Overview
Eunice Chin is an experienced marketing leader with a proven track record of driving growth and digital transformation for innovative consumer brands. As the Head of Marketing at WTHN, she leverages her expertise in ecommerce, digital marketing, and go-to-market strategy to elevate the brand's visibility and expand its customer base.
Experience Summary
Current Role
As Head of Marketing at WTHN, Eunice is responsible for overseeing all marketing operations, including campaign development, content strategy, performance marketing, and customer acquisition. Under her leadership, WTHN has achieved a 23% year-over-year increase in online revenue and a 35% lift in website traffic. Eunice's data-driven approach and customer-centric mindset have been instrumental in strengthening the brand's digital presence and enhancing the overall user experience.
Career Progression
Prior to joining WTHN, Eunice served as the Head of Product Marketing and Business Development for the founding team at Ourself, a direct-to-consumer personal care startup. In this role, she spearheaded the brand's launch, securing $3.5 million in seed funding and driving early-stage growth. Before Ourself, Eunice held various ecommerce and digital marketing leadership positions at NARS Cosmetics, S'well, and Abercrombie & Fitch, where she consistently delivered high-impact results and demonstrated her ability to navigate complex, fast-paced environments.
Academic Background
Eunice holds a Bachelor of Arts in Economics from the University of Pennsylvania, where she graduated with honors and was recognized for her academic excellence.
Areas of Expertise
- Digital marketing strategy and campaign execution
- Ecommerce optimization and performance marketing
- Customer segmentation and data-driven decision making
- Brand positioning and go-to-market strategy
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Eunice has been instrumental in driving substantial revenue growth and digital transformation for the brands she has worked with. At NARS Cosmetics, she led the development and implementation of a comprehensive global ecommerce strategy, resulting in a 41% increase in online sales. At Ourself, Eunice played a pivotal role in establishing the brand's identity, securing key partnerships, and driving initial customer acquisition.
Conclusion
Eunice Chin is a versatile marketing leader with a proven ability to translate business objectives into impactful digital strategies. With her deep understanding of consumer behavior, data-driven approach, and cross-functional expertise, Eunice is well-positioned to continue driving transformative growth for WTHN and making a meaningful impact within the industry.
