Eva Makovec
User Acquisition Expert at OUTFIT7 (Ekipa2 d.o.o. subsidiary)
Professional Overview
Eva Makovec is a seasoned User Acquisition Expert with extensive experience in driving user growth and engagement for leading mobile gaming company, OUTFIT7 (Ekipa2 d.o.o. subsidiary). With a strong background in data-driven marketing strategies and a keen understanding of user acquisition best practices, she plays a crucial role in expanding the user base and optimizing the performance of OUTFIT7's mobile applications.
Experience Summary
Current Role
As the User Acquisition Expert at OUTFIT7, Eva is responsible for spearheading the company's user acquisition efforts, leveraging a data-driven approach to identify and target high-value users. She develops and implements comprehensive marketing campaigns, utilizing a range of acquisition channels and platforms to drive sustainable user growth. Through her strategic insights and analytical prowess, Eva has consistently exceeded user acquisition targets, contributing to the overall success and expansion of OUTFIT7's mobile gaming portfolio.
Career Progression
Prior to her current role, Eva held various user acquisition-focused positions at OUTFIT7, including User Acquisition Specialist and User Acquisition Coordinator. She has demonstrated a strong ability to adapt to the evolving mobile marketing landscape, continuously refining her strategies and honing her skills to deliver measurable results. Before joining OUTFIT7, Eva gained valuable experience in marketing and sales roles at Groupe Renault and Teambuilding Academy, further strengthening her versatile skill set.
Academic Background
Eva holds a Bachelor's degree in Marketing from the University of Ljubljana, where she graduated with distinction. Her academic achievements and specialization in digital marketing have provided a solid foundation for her career in the mobile gaming industry.
Areas of Expertise
- User acquisition strategy and campaign management
- Data-driven marketing analytics and performance optimization
- Paid user acquisition across various channels (e.g., social media, programmatic advertising, ASO)
- Audience segmentation and personalized targeting
- Retention and re-engagement tactics
- Collaborative cross-functional project management
Professional Impact
During her tenure at OUTFIT7, Eva has played a pivotal role in driving user growth and engagement for the company's flagship mobile applications. She has consistently exceeded user acquisition targets, contributing to the expansion of OUTFIT7's global user base. Her innovative strategies and data-driven approach have earned her recognition within the organization and the broader mobile gaming industry.
Conclusion
With her proven track record of success, Eva Makovec is a highly valuable asset to the OUTFIT7 team. Her deep expertise in user acquisition, coupled with her strategic mindset and analytical prowess, make her a driving force in the company's continued growth and expansion. As she continues to push the boundaries of her craft, Eva is poised to make a lasting impact on the mobile gaming industry.
