Evan Bartus - Chief Marketing Officer

Professional Overview

Evan Bartus is a seasoned marketing executive with a proven track record of driving growth and brand strategy for technology-focused organizations. As the Chief Marketing Officer at CompTrain and the Founder and Head of Growth at Free Candy, Bartus leverages his diverse experience in marketing, branding, and customer success to help companies achieve their strategic objectives.

Experience Summary

Current Roles

Chief Marketing Officer, CompTrain (2023-Present)

• Responsible for leading the company's marketing strategy, overseeing brand development, digital marketing, and demand generation initiatives

• Collaborating with the executive team to align marketing efforts with the overall business goals and drive measurable growth

• Implementing data-driven marketing tactics to optimize campaign performance and customer acquisition

Founder and Head of Growth, Free Candy (2020-Present)

• Founded and leads a fast-growing startup focused on providing innovative marketing solutions to clients

• Responsible for all aspects of business operations, including product development, marketing, and client management

• Driving the company's growth strategy and expanding its customer base in the technology and e-commerce sectors

Growth Partner, The SageHouse (2022-Present)

• Serves as a growth consultant, providing strategic guidance and hands-on support to help clients scale their businesses

• Specializes in developing and executing integrated marketing campaigns that drive measurable results

Career Progression

Prior to his current roles, Bartus held various marketing and customer success positions at leading technology companies, including:

• Global Brand & Strategy Director at Xplor (2021-2022)

• Global Brand & Strategy Manager at Xplor (2020-2021)

• Director of Marketing at Triib Inc. (2018-2020)

• Marketing & Customer Success Manager at Triib Inc. (2017-2018)

• Customer Success Manager at Triib Inc. (2017)

Throughout his career, Bartus has demonstrated a strong ability to build and execute effective marketing strategies, drive brand awareness, and deliver measurable results for his clients and employers.

Academic Background

Bartus holds a Bachelor of Arts degree in Marketing from the University of Massachusetts Amherst, where he graduated with honors.

Areas of Expertise

• Brand strategy and development

• Digital marketing and lead generation

• Customer acquisition and retention

• Data-driven marketing analytics

• Cross-functional collaboration and team leadership

Professional Impact

• Spearheaded the rebranding and marketing campaigns that drove a 25% increase in brand awareness and a 30% boost in customer acquisition for Xplor

• Developed and implemented growth strategies that helped Triib Inc. achieve a 40% year-over-year increase in revenue

• As the Founder of Free Candy, Bartus has grown the company's client base by 80% and expanded its service offerings to meet the evolving needs of the technology and e-commerce sectors

Conclusion

With his extensive marketing expertise, proven track record of success, and a deep understanding of the technology industry, Evan Bartus is poised to continue making a significant impact as a strategic marketing leader. His ability to align marketing efforts with business objectives, leverage data-driven insights, and drive measurable growth make him a valuable asset to any organization seeking to strengthen its market position and achieve its long-term goals.