Evan Ellman

Senior Director, Brand Management

Professional Overview
Evan Ellman is an accomplished brand management executive with over a decade of experience driving innovative marketing strategies and building successful consumer brands. As the Senior Director of Brand Management at Frida, he oversees the strategic development and execution of the company's brand portfolio, leading cross-functional teams to elevate brand positioning, enhance customer engagement, and deliver outstanding business results.

Experience Summary

Current Role
In his current role at Frida, Ellman is responsible for spearheading the brand management function, aligning marketing initiatives with the company's overall business objectives. He works closely with the leadership team to develop and implement comprehensive brand strategies, leveraging data-driven insights to inform decision-making and optimize marketing mix. Under his leadership, Frida's brand portfolio has experienced significant growth, with improved brand equity and increased market share.

Career Progression
Prior to his current role, Ellman held several progressive marketing leadership positions at Anheuser-Busch InBev, where he drove the global marketing strategies for iconic brands like Corona and Michelob Ultra. He demonstrated a keen ability to adapt to changing consumer preferences, implementing successful campaigns that drove brand awareness, customer engagement, and sales growth. Ellman's diverse background also includes experience in digital marketing and social media engagement at PepsiCo, where he honed his skills in data analytics and content creation.

Academic Background
Ellman holds a Bachelor of Arts in Communication from the University of Florida, where he graduated with honors. He is a passionate lifelong learner, continuously expanding his expertise through industry conferences, executive education programs, and proprietary training.

Areas of Expertise

• Brand Strategy and Development

• Integrated Marketing Campaign Management

• Consumer Insights and Data Analytics

• Digital Marketing and Social Media Optimization

• Cross-Functional Team Leadership and Collaboration

Professional Impact
Throughout his career, Ellman has demonstrated a track record of driving transformative change and delivering impressive business results. At Anheuser-Busch InBev, he led the successful global repositioning of the Corona brand, resulting in double-digit growth and increased market share in key markets. At Frida, Ellman has been instrumental in elevating the brand's profile, implementing innovative marketing initiatives that have contributed to the company's strong financial performance and industry recognition.

Conclusion
Evan Ellman is a seasoned brand management executive with a proven ability to drive strategic brand growth and deliver exceptional business outcomes. His versatile skill set, combined with his passion for consumer insights and data-driven decision-making, position him as a valuable asset to Frida and its ongoing success.