Evan Slater, Chief Marketing Officer
Professional Overview
Evan Slater is a seasoned marketing executive with over 20 years of experience in the action sports and lifestyle industries. As the Chief Marketing Officer at Sun Bum, he is responsible for driving the brand's global marketing strategy, overseeing all creative and digital initiatives, and spearheading innovative campaigns that captivate audiences worldwide.
Experience Summary
Current Role
As the Chief Marketing Officer at Sun Bum, Evan is tasked with elevating the brand's visibility, strengthening its digital presence, and fostering deeper connections with its loyal consumer base. He has been instrumental in developing integrated marketing campaigns that have resulted in increased brand awareness, social engagement, and sales growth.
Career Progression
Prior to joining Sun Bum, Evan served as the VP of Global Marketing at Billabong, where he was instrumental in revitalizing the brand's global marketing strategy and driving a 25% increase in online sales. Before that, he held the role of Global Brand Marketing at Hurley, where he played a pivotal role in expanding the brand's international footprint and launching successful product launches.
Evan's career in the action sports industry began as the Editor-in-Chief at Surfing Magazine and SWELL, where he honed his editorial and creative skills, and later as the Editor-in-Chief at Surfer Magazine, where he leveraged his deep industry knowledge to shape the publication's content and direction.
Academic Background
Evan holds a Bachelor of Arts degree in Journalism from the University of California, Santa Barbara, where he graduated with honors.
Areas of Expertise
- Integrated marketing strategy and execution
- Digital marketing and social media optimization
- Brand positioning and creative development
- Influencer and ambassador program management
- Retail and e-commerce marketing
- Budgeting and financial management
Professional Impact
Throughout his career, Evan has demonstrated a keen ability to drive measurable results and elevate brand visibility. At Billabong, he led the development of a global marketing campaign that generated a 20% increase in website traffic and a 15% boost in social media engagement. At Hurley, he spearheaded the launch of a successful athlete endorsement program that resulted in a 30% increase in product sales.
Conclusion
With his extensive experience, strategic mindset, and passion for the action sports industry, Evan Slater is poised to lead Sun Bum's marketing efforts and propel the brand to new heights of success.
