Evan Slater, Chief Marketing Officer

Professional Overview

Evan Slater is an accomplished marketing executive with over 20 years of experience in the surf and action sports industry. As the Chief Marketing Officer at Sun Bum, he is responsible for driving the brand's global marketing strategy, overseeing all marketing and advertising initiatives, and expanding the company's digital presence and consumer engagement.

Experience Summary

Current Role

As the Chief Marketing Officer at Sun Bum, Evan is responsible for leading the company's marketing efforts, including brand strategy, advertising, digital marketing, and content creation. He has played a pivotal role in positioning Sun Bum as a leading lifestyle brand in the sun care and personal care categories, driving significant growth and brand awareness.

Career Progression

Prior to joining Sun Bum, Evan served as the VP of Global Marketing at Billabong, where he was instrumental in revitalizing the brand's marketing approach and expanding its international presence. He has also held senior marketing roles at Hurley, where he developed and executed successful global brand campaigns, and Surfing Magazine, where he served as the Editor-in-Chief, shaping the publication's editorial direction and voice.

Academic Background

Evan holds a Bachelor of Arts degree in Journalism from the University of California, Santa Barbara, where he graduated with honors.

Areas of Expertise

Evan's expertise spans a wide range of marketing disciplines, including brand strategy, digital marketing, content creation, and campaign management. He has a deep understanding of the surf and action sports industry, as well as the evolving consumer preferences and media landscape. Evan is also a skilled communicator and strategic thinker, with a proven track record of driving brand growth and delivering measurable results.

Professional Impact

Throughout his career, Evan has spearheaded numerous successful marketing campaigns and initiatives that have driven significant brand awareness, customer engagement, and sales growth. At Billabong, he led the development of a global brand strategy that resulted in a 25% increase in brand recognition and a 20% uplift in e-commerce revenue. At Hurley, he launched a content-driven digital marketing campaign that garnered over 50 million impressions and a 30% increase in social media followers.

Conclusion

Evan Slater is a seasoned marketing executive with a passion for the surf and action sports industry. As the Chief Marketing Officer at Sun Bum, he is poised to continue his track record of success, leveraging his extensive experience and strategic expertise to propel the brand to new heights.