Evan White - Fractional-CMO

Professional Overview

Evan White is an accomplished marketing, public relations, and business development professional with over 15 years of diverse industry experience. As a Fractional-CMO, he leverages his extensive expertise to drive strategic marketing initiatives and propel businesses to new heights.

Experience Summary

Current Roles

Fractional-CMO at ERIN (2024-11-01 to Present)

Responsible for leading comprehensive marketing strategies and execution, with a focus on brand development, product promotion, and digital marketing initiatives.

Collaborating with the executive team to align marketing efforts with overall business objectives and achieve measurable growth.

Leveraging data-driven insights to optimize marketing campaigns and drive improved customer engagement and ROI.

Executive Producer at Purple Acorn (2024-07-01 to Present)

Spearheading the production and distribution of high-quality content, including videos, podcasts, and digital experiences.

Fostering strong partnerships with industry influencers and media outlets to amplify brand visibility and reach.

Driving the overall creative direction and strategy to ensure content resonates with the target audience.

Principal at Talent Tech PR (2023-01-01 to Present)

Providing strategic public relations and communications counsel to clients in the technology and talent acquisition industries.

Developing and executing impactful media relations campaigns to secure prominent media placements and thought leadership opportunities.

Collaborating with clients to enhance their brand reputation and positioning within their respective markets.

President at Evan White PR, Inc. (2006-04-01 to Present)

Founding and leading a successful public relations and marketing consultancy, serving a diverse portfolio of clients across various industries.

Spearheading the development and implementation of comprehensive PR and marketing strategies to drive business growth and visibility.

Cultivating strong relationships with media, industry influencers, and strategic partners to maximize client exposure and impact.

Career Progression

Prior to his current roles, Evan held various leadership positions in the marketing, public relations, and technology sectors. He served as the Sr. Director of PR & Events at FactoryFix, the Co-Founder of Beach Mobile, Inc., the Chief Evangelist and CMO at Viddy, Inc., and held roles in PR, business development, and marketing at companies like iwearyourshirt.com, IBM Cloud Video (Ustream), Snorg Tees, and others.

Academic Background

Evan holds a Bachelor's degree in Communication Studies from the University of California, Los Angeles (UCLA).

Areas of Expertise

Fractional-CMO and marketing strategy development

Public relations and media relations

Content creation and digital marketing

Brand positioning and reputation management

Business development and strategic partnerships

Entrepreneurship and start-up advisory

Professional Impact

Throughout his career, Evan has spearheaded numerous successful marketing and PR campaigns, securing high-profile media placements, driving brand awareness, and contributing to the growth and success of both established organizations and start-ups. His deep industry knowledge, adaptability, and strategic mindset have consistently positioned him as a valuable asset to his clients and employers.

Conclusion

With his extensive background in marketing, public relations, and business development, Evan White is a versatile and dynamic professional who is well-equipped to drive impactful results for his clients and partners. His proven track record of success, combined with his unwavering commitment to delivering exceptional service, makes him a valuable asset in the Fractional-CMO and marketing consulting space.