Eve Bastug, Chief Product Officer
Professional Overview
Eve Bastug is a highly accomplished retail and apparel industry executive with over 35 years of experience driving product innovation, merchandising strategy, and design excellence. As the Chief Product Officer at Gelmart International, she is responsible for leading the company's product development and go-to-market initiatives, ensuring the seamless delivery of high-quality, trend-forward products that meet the evolving needs of Gelmart's diverse customer base.
Experience Summary
Current Role
As the Chief Product Officer at Gelmart International since 2019, Eve is instrumental in shaping the company's product vision and driving the development of category-leading intimates, sleepwear, and activewear collections. She oversees all aspects of the product lifecycle, from conceptualization and design to sourcing and production, ensuring the delivery of compelling, market-relevant offerings that enhance Gelmart's brand equity and competitive positioning.
Under Eve's leadership, Gelmart has launched several successful product lines that have resonated strongly with consumers, resulting in significant revenue growth and market share gains. Her deep industry expertise, combined with a keen eye for emerging trends and customer preferences, has enabled the company to anticipate and respond to evolving market dynamics with agility and innovation.
Career Progression
Prior to her current role, Eve held several senior merchandising and design positions within the industry, including serving as the SVP of Merchandising and Design at Gelmart International, VP of Merchandising at International Intimates Inc., and VP of Design at GJM/Warnaco. Her diverse background and progressive career trajectory have equipped her with a comprehensive understanding of the apparel industry, from product development and supply chain management to brand positioning and go-to-market strategy.
Throughout her career, Eve has consistently demonstrated her ability to drive successful product initiatives, improve operational efficiencies, and foster collaborative, high-performing teams. Her proven track record of delivering measurable business results and her commitment to innovation have earned her recognition as a respected industry leader.
Academic Background
Eve holds a degree in Fashion Merchandising from the Fashion Institute of Technology, where she honed her skills in design, product development, and strategic planning. Her educational background has provided a strong foundation for her success in the apparel industry.
Areas of Expertise
- Product innovation and design
- Merchandising strategy and category management
- Trend forecasting and consumer insights
- Supply chain optimization and operational excellence
- Cross-functional team leadership and collaboration
- Brand development and go-to-market strategy
Professional Impact
Under Eve's guidance, Gelmart International has launched several highly successful product lines that have resonated strongly with consumers, driving significant revenue growth and market share gains. For example, the company's "Comfort Collection" sleepwear line, which was developed with a focus on innovative fabrics and inclusive sizing, has consistently outperformed industry benchmarks, contributing over $50 million in annual revenue.
Eve's deep industry expertise and collaborative leadership style have also enabled her to foster a culture of innovation and continuous improvement within Gelmart, empowering cross-functional teams to identify and capitalize on emerging market opportunities. Her contributions have been instrumental in solidifying the company's position as a leader in the intimates and sleepwear categories.
Conclusion
With her exceptional product expertise, data-driven decision-making, and proven ability to drive organizational transformation, Eve Bastug is poised to continue leading Gelmart International's product strategy and innovation efforts. Her unwavering commitment to delivering exceptional consumer experiences and her track record of delivering measurable business results make her a valuable asset to the company and a respected leader in the apparel industry.
