Evelyn Ju, VP of Marketing
Professional Overview
Evelyn Ju is an accomplished marketing executive with over a decade of experience driving growth and innovation across the financial technology and investment management industries. As the VP of Marketing at Persona, she is responsible for leading the company's comprehensive marketing strategy, overseeing brand development, digital marketing, lead generation, and customer engagement initiatives.
Experience Summary
Current Role
As the VP of Marketing at Persona, Evelyn is responsible for developing and executing the company's integrated marketing strategy to support the growth of its identity verification platform. In this role, she leads a team of marketing professionals to drive brand awareness, generate qualified leads, and enhance customer loyalty. Under her leadership, Persona has achieved significant increases in website traffic, lead conversion rates, and customer retention.
Career Progression
Prior to her current role, Evelyn served as the Head of Product Marketing at Persona, where she was instrumental in positioning the company's offerings and enhancing its go-to-market approach. Before that, she held various marketing leadership positions at Funding Circle US, where she spearheaded successful growth marketing campaigns and contributed to the company's rapid expansion. Evelyn's early career includes roles in demand generation and digital marketing at Fisher Investments, where she honed her skills in data-driven marketing strategies and campaign optimization.
Academic Background
Evelyn holds a Bachelor of Arts degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and lead generation
- Product marketing and positioning
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Evelyn has demonstrated a proven track record of driving growth and innovation. At Funding Circle US, she led the development and implementation of a comprehensive growth marketing strategy that resulted in a 35% increase in new customer acquisitions. At Persona, she has been instrumental in positioning the company as a market leader in identity verification, contributing to its rapid expansion and industry recognition.
Conclusion
Evelyn Ju is a seasoned marketing executive with a passion for leveraging data-driven strategies to fuel business growth and innovation. With her deep industry expertise, strategic mindset, and proven leadership capabilities, she is well-positioned to continue driving Persona's success as the VP of Marketing.
