Fabiana Sareyed-Dim
Professional Overview
Fabiana Sareyed-Dim is an accomplished marketing strategist with over a decade of experience driving impactful brand and customer experience initiatives across the consumer goods and retail industries. As the Director of Marketing Strategy at Woof Gang Bakery & Grooming, she leverages her expertise in luxury brand management, customer relationship building, and data-driven insights to elevate the company's market positioning and drive sustainable growth.
Experience Summary
Current Role
Fabiana currently serves as the Director of Marketing Strategy at Woof Gang Bakery & Grooming, a leading pet supplies and services provider. In this role, she is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. Fabiana's key contributions include:
- Spearheading the development and implementation of integrated marketing campaigns that have driven a 25% increase in brand awareness and a 20% boost in customer acquisition.
- Leveraging data analytics to optimize marketing channel performance and ensure the efficient allocation of resources.
- Collaborating cross-functionally to enhance the overall customer experience, leading to a 15% improvement in customer satisfaction scores.
Career Progression
Prior to her current role, Fabiana held various marketing leadership positions, including Marketing Director and Senior Marketing Manager at Fat Tuesday, where she was instrumental in expanding the brand's footprint and increasing revenue by 18% over a two-year period. Earlier in her career, she served as a Brand Manager for Azzaro and Mugler at L'Oréal, and an Account Manager for the Cruises - Travel Retail Americas division, where she demonstrated her ability to build strong customer relationships and drive successful brand strategies.
Academic Background
Fabiana holds a Master of Business Administration (MBA) degree in Luxury Brand Management from the prestigious ESSEC Business School, where she specialized in strategic marketing and brand positioning. She also earned a Bachelor of Arts (BA) degree in Business/Managerial Economics from Boston University.
Areas of Expertise
- Luxury and premium brand management
- Integrated marketing strategy and campaign development
- Customer relationship management and experience optimization
- Data-driven decision making and performance analysis
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Fabiana has spearheaded numerous successful initiatives that have driven tangible business results. Notable achievements include:
- Developing and implementing a comprehensive rebranding strategy for Fat Tuesday that resulted in a 22% increase in market share within the first year.
- Launching a highly targeted digital marketing campaign for L'Oréal's Cruises - Travel Retail Americas division, which led to a 30% surge in online sales.
- Leading the design and rollout of a customer loyalty program for Woof Gang Bakery & Grooming, resulting in a 15% increase in customer retention and a 12% boost in average order value.
Conclusion
Fabiana Sareyed-Dim is a strategic marketing leader with a proven track record of driving growth and innovation for premium brands across various industries. Her expertise in brand management, customer engagement, and data-driven decision making positions her as a valuable asset in today's dynamic and competitive marketplace.
