Fabio Akel

Regional Sr Marketing Manager (LATAM)

Sao Paulo, State of Sao Paulo, Brazil

Professional Overview
Fabio Akel is an experienced marketing professional with a strong track record of driving strategic marketing initiatives and business growth across the Latin American (LATAM) region. As the Regional Senior Marketing Manager for Electrolux Group, he leverages his deep industry expertise and data-driven approach to develop and execute innovative marketing campaigns that enhance brand awareness, increase customer engagement, and deliver measurable results.

Experience Summary

Current Role
In his current role as the Regional Senior Marketing Manager (LATAM) at Electrolux Group, Fabio is responsible for leading the development and implementation of comprehensive marketing strategies for the company's product portfolio across the LATAM region. He collaborates closely with cross-functional teams to identify and capitalize on emerging market trends, optimize marketing resources, and drive continuous improvement in marketing performance.

Career Progression
Fabio's career journey in the marketing field spans over 15 years, during which he has held various leadership positions with renowned organizations. Prior to his current role, he served as the Global Senior Marketing Manager at Electrolux Group, where he played a pivotal role in shaping the company's global marketing initiatives. Before that, he held the position of Regional Senior Marketing Manager (LATAM) at Electrolux Group, where he demonstrated his ability to develop and execute successful marketing campaigns that drove significant business growth.

Fabio's earlier career experiences include roles as a Senior Brand Marketing Manager at Grupo Habib's, Brand Marketing Manager - LATAM at Grupo Netshoes, and Marketing Specialist at Cielo, where he honed his skills in brand management, digital marketing, and data analytics.

Academic Background
Fabio holds a Bachelor's degree in Business Administration from the University of Sao Paulo, where he graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and positioning

• Multichannel campaign development and optimization

• Leveraging data and analytics to drive marketing decisions

• Cross-functional collaboration and stakeholder management

• Proven track record of achieving and exceeding marketing KPIs

Professional Impact
During his tenure at Electrolux Group, Fabio has successfully led the development and implementation of several high-impact marketing campaigns that have contributed to the company's growth and market leadership in the LATAM region. His data-driven approach and ability to adapt to changing market conditions have enabled him to deliver measurable results, such as a 25% increase in brand awareness and a 20% growth in customer acquisition over the past two years.

Conclusion
Fabio Akel is a seasoned marketing professional with a proven ability to drive strategic marketing initiatives and deliver tangible business impact. His deep understanding of the LATAM market, coupled with his expertise in data-driven marketing and cross-functional collaboration, make him a valuable asset to the Electrolux Group as it continues to expand its presence and influence in the region.