Director of Product Design
San Francisco, California, United States
Professional Overview
Fabio Sasso is an accomplished Director of Product Design with a proven track record of driving innovation and delivering exceptional user experiences. With over 20 years of industry experience, he has established himself as a respected leader in the design community, known for his strategic vision, creative problem-solving, and ability to translate business objectives into impactful design solutions.
Experience Summary
Current Role
As the Director of Product Design at Uber, Fabio is responsible for leading a team of talented designers in crafting intuitive and user-centric products that address the evolving needs of the company's global customer base. He plays a pivotal role in shaping Uber's design strategy, ensuring that the brand's visual identity and interaction patterns are consistently applied across the platform. Under his guidance, Fabio's team has delivered multiple award-winning product features that have enhanced the user experience and driven significant growth for the company.
Career Progression
Prior to his current role, Fabio served as the Head of User Experience at Google, where he led the design teams responsible for some of the company's most iconic products, including Google Search, Gmail, and Google Maps. During his 13-year tenure at Google, he was instrumental in driving the evolution of the company's design approach, advocating for a user-centered design philosophy that has since become a hallmark of Google's product development process.
Fabio's entrepreneurial spirit is reflected in his role as the Founder of ABDZ, a renowned design agency that has collaborated with a diverse range of clients, from startups to Fortune 500 companies. Through ABDZ, he has authored a book that has become a highly regarded resource within the design community.
Academic Background
Fabio holds a Bachelor's degree in Graphic Design from the University of São Paulo, where he developed a deep passion for the intersection of technology and design.
Areas of Expertise
- User experience design
- Product design strategy
- Visual design and branding
- Design team leadership and mentorship
- Usability testing and data-driven design
- Agile product development methodologies
Professional Impact
Throughout his career, Fabio has been recognized for his outstanding contributions to the design industry. He has been featured in numerous design publications, and his work has been honored with prestigious awards, including multiple Red Dot and iF Design Awards. Fabio's thought leadership and innovative approaches have made him a sought-after speaker at leading design conferences and events around the world.
Conclusion
Fabio Sasso's exceptional design expertise, visionary leadership, and industry-wide recognition have positioned him as a highly influential figure in the world of product design. As he continues to drive innovation and shape the user experiences of some of the most prominent technology companies, Fabio remains committed to pushing the boundaries of what is possible in the design field and inspiring the next generation of design professionals.
