Fang Li

Executive Director, Package Development & Engineering
Los Angeles, California, United States

Professional Overview

Fang Li is an accomplished packaging executive with over a decade of experience driving innovation and excellence in the beauty and cosmetics industry. As the Executive Director of Package Development & Engineering at Tarte Cosmetics, she leads a talented team in creating impactful, sustainable, and consumer-centric packaging solutions that elevate the brand and delight customers.

Experience Summary

Current Role

In her current role at Tarte Cosmetics, Fang Li is responsible for overseeing all aspects of the company's packaging development and engineering functions. She collaborates closely with cross-functional teams to conceptualize, design, and implement packaging that not only aligns with the brand's identity but also enhances the overall user experience. Fang's strategic vision, technical expertise, and strong leadership have been instrumental in driving Tarte's packaging innovation and positioning the brand as a leader in sustainable packaging solutions.

Career Progression

Prior to joining Tarte Cosmetics, Fang held senior packaging development roles at several prominent beauty brands, including Fenty Beauty at Kendo Brands, FORMA Brands, and The Estée Lauder Companies. Throughout her career, she has consistently demonstrated the ability to identify and capitalize on emerging trends, optimize supply chain processes, and deliver high-quality packaging that meets and exceeds customer expectations.

Fang's extensive experience in the industry, combined with her keen eye for design and deep understanding of consumer preferences, has enabled her to drive significant impact and contribute to the success of the brands she has served.

Academic Background

Fang Li holds a Bachelor of Science degree in Packaging Engineering from the University of Southern California, where she graduated with distinction and was recognized for her academic excellence.

Areas of Expertise

• Packaging design and engineering

• Sustainable packaging solutions

• Supply chain optimization

• Trend identification and market analysis

• Cross-functional collaboration and team leadership

• Strategic planning and execution

Professional Impact

Under Fang's leadership, the packaging development and engineering team at Tarte Cosmetics has achieved notable successes, including the launch of the brand's first-ever refillable makeup compacts, which have been widely acclaimed for their innovative design and eco-friendly approach. Additionally, Fang has spearheaded initiatives to streamline the company's supply chain, resulting in improved efficiency, reduced costs, and a smaller environmental footprint.

Fang's industry contributions extend beyond her work at Tarte Cosmetics. She is a frequent speaker at industry events and has been recognized for her expertise, with her insights being featured in leading trade publications.

Conclusion

With her exceptional track record, deep industry knowledge, and demonstrated ability to drive innovation, Fang Li is poised to continue making a significant impact in the beauty and cosmetics industry. Her unwavering commitment to excellence and her passion for creating packaging solutions that resonate with consumers make her a valuable asset to Tarte Cosmetics and the broader industry.