Fanny Quehe

Chief Marketing Officer

Professional Overview
Fanny Quehe is a seasoned marketing executive with extensive experience in the luxury and retail industries. As the Chief Marketing Officer at Petite Plume Luxury Sleepwear and the Co-Founder of BETTER, she leverages her deep understanding of brand strategy, digital marketing, and retail innovation to drive growth and create impactful customer experiences.

Experience Summary

Current Roles
Chief Marketing Officer, Petite Plume Luxury Sleepwear (2023-06-01 to Present)

• Responsible for overseeing all marketing, branding, and customer engagement initiatives for the luxury sleepwear brand

• Spearheading the development and implementation of comprehensive marketing strategies to elevate brand visibility, strengthen customer loyalty, and drive revenue growth

• Collaborating cross-functionally with the executive team to align brand messaging, optimize digital channels, and enhance the omnichannel customer journey

Co-Founder, BETTER (2022-06-01 to Present)

• Co-founded BETTER, a purpose-driven startup focused on developing sustainable and ethical consumer products

• Developing the brand's marketing strategy, designing the digital platform, and building a community of conscious consumers

Career Progression
Prior to her current roles, Fanny held various marketing leadership positions at CHANEL, where she played a pivotal role in driving global retail innovation, brand marketing, and multi-brand retail initiatives. Her career trajectory includes roles such as Senior Group Director, Global Retail Innovation, Manager of Multi-Brand Retail and Accessories, and Manager of International Marketing for Makeup and Cosmetics. Fanny's diverse background also includes experience as a consultant at Soko and as the owner of her own jewelry brand, Fanny K Bijoux.

Academic Background
Fanny holds a Bachelor's degree in Marketing from the Sorbonne University in Paris, France, where she graduated with distinction.

Areas of Expertise

• Luxury and retail brand management

• Digital marketing and e-commerce strategy

• Omnichannel customer experience design

• Sustainable and ethical product development

• Global marketing campaign execution

• Cross-functional team leadership and collaboration

Professional Impact

• Spearheaded the global rollout of CHANEL's innovative retail concepts, significantly enhancing the brand's customer experience and driving revenue growth

• Developed and executed successful multi-brand retail strategies that expanded CHANEL's presence and strengthened its position in key markets

• Launched the BETTER startup, which has gained traction in the conscious consumer market with its commitment to sustainable and ethical practices

Conclusion
Fanny Quehe is a dynamic and accomplished marketing executive with a proven track record of driving growth, innovation, and transformation within the luxury and retail industries. Her extensive experience, coupled with her strategic vision and collaborative leadership style, make her a valuable asset in her current roles and position her for continued success in the years to come.