Faraz Zaidi

Founder, Designer & Creative Director

Professional Overview

Faraz Zaidi is an accomplished designer and creative director with over 14 years of experience in the design industry. As the Founder, Designer, and Creative Director of Profound™, he leads a talented team in delivering innovative and impactful design solutions for a diverse clientele.

Experience Summary

Current Role

As the Founder, Designer, and Creative Director of Profound™, Faraz is responsible for spearheading the company's creative vision, overseeing all design projects, and driving strategic growth. He leverages his deep expertise in branding, visual design, and digital experiences to deliver award-winning solutions that elevate his clients' brands and drive measurable business results.

Under Faraz's leadership, Profound™ has established a reputation for excellence, working with clients across various industries, including technology, healthcare, and consumer products. His ability to blend creative flair with a keen understanding of business objectives has made him a trusted partner to companies seeking to stand out in a competitive marketplace.

Career Progression

Prior to founding Profound™, Faraz held the role of Designer at McGraw-Hill Higher Education, where he contributed to the development of interactive learning materials and digital course content. His strong design skills, coupled with a collaborative approach, enabled him to make significant contributions to the organization's digital transformation initiatives.

Faraz's career trajectory has been marked by a steadfast commitment to honing his craft, staying ahead of industry trends, and continuously expanding his expertise. His dedication to excellence and innovative thinking have been instrumental in shaping his success as a design professional.

Academic Background

Faraz holds a Bachelor of Fine Arts degree in Graphic Design from the Parsons School of Design, where he graduated with distinction. His studies provided him with a solid foundation in design principles, typography, and visual communication, which he has expertly applied throughout his professional journey.

Areas of Expertise

• Branding and identity design

• UI/UX design for web and mobile

• Digital marketing and content creation

• Print design and production

• Creative direction and team management

Professional Impact

Under Faraz's leadership, Profound™ has been recognized with numerous industry awards, including the prestigious Red Dot Design Award and the AIGA Design Excellence Award. His work has been featured in leading design publications, showcasing his ability to deliver visually stunning and strategically impactful design solutions.

Faraz's dedication to continuous learning and innovation has made him a respected figure in the design community. He actively participates in industry events, shares his expertise through guest lectures, and mentors aspiring designers, further cementing his reputation as a thought leader in the field.

Conclusion

Faraz Zaidi's impressive career trajectory and unwavering commitment to design excellence have made him a highly sought-after creative professional. As the Founder, Designer, and Creative Director of Profound™, he continues to push the boundaries of design, delivering exceptional results for his clients and inspiring the next generation of designers.