Professional Overview
Farha Zaman is a seasoned marketing professional currently serving as the Chief Marketing Officer at Grameenphone Ltd in Dhaka, Bangladesh. With expertise spanning digital marketing, media operations, and consumer engagement, Farha's industry focus is predominantly on telecommunications, with significant experience in the fast-moving consumer goods (FMCG) sector through her tenure at Unilever.
Experience Summary
Current Role
As the Chief Marketing Officer at Grameenphone Ltd, Farha oversees the development and execution of marketing strategies, leveraging her expertise to drive business growth and enhance brand presence. Key responsibilities include leading cross-functional teams, analyzing market trends, and devising innovative marketing campaigns. Although specific achievements in this current role are not detailed, Farha's appointment to this position underscores her capability to lead at an executive level.
Career Progression
Farha's career trajectory is marked by progressive roles at Grameenphone Ltd, including Marketing Director, Head of Premium Segment, Head of Digital Marketing, Head of Media & Operations, and Head of BTL & Consumer Engagement. A notable stint as Head - Media & Digital at Unilever from 2018 to 2021 adds diversity to her experience, highlighting her adaptability and expertise outside the telecommunications sector. Each role has contributed to her growth, with key achievements likely including successful marketing campaigns, team leadership, and strategic planning, though specific metrics are not provided.
Areas of Expertise
Farha's expertise encompasses a broad spectrum of marketing disciplines, including:
- Digital marketing strategy and execution
- Media operations and planning
- Consumer engagement and experiential marketing
- Team leadership and management
- Strategic planning and market analysis
Given her career progression and current role, Farha also possesses strong leadership and management capabilities, with the ability to drive teams towards achieving marketing objectives.
Professional Impact
Although specific projects or initiatives led by Farha are not detailed, her career progression and the roles she has held indicate significant contributions to the marketing and telecommunications industries. Her experience in leading teams and devising marketing strategies positions her as a valuable asset to her current organization and the industry at large.
Conclusion
Farha Zaman's professional trajectory is one of consistent growth and achievement, with a clear progression from specialized marketing roles to executive leadership positions. Currently, as the Chief Marketing Officer at Grameenphone Ltd, Farha is focused on leveraging her expertise to drive business success and industry impact. Her value proposition lies in her unique blend of telecommunications and FMCG experience, coupled with her proven leadership and marketing strategy capabilities.
