Professional Summary
Professional Overview
Farnoush Tabari is a seasoned marketing executive with extensive experience in brand building, marketing strategy, and global influence and relations. As the Director of Marketing and Influence, and Head of Export for the Nordics and Africa regions at Kendo Brands, Inc., she leverages her deep industry expertise to drive impactful marketing campaigns and foster strategic partnerships.
Experience Summary
Current Role
In her current role, Farnoush is responsible for developing and executing comprehensive marketing strategies to promote Kendo Brands' product portfolio across the Nordics and Africa. She leads a team of marketing professionals to plan and implement highly targeted campaigns, leveraging influencer partnerships and digital channels to drive brand awareness and customer engagement. Farnoush's strategic vision and execution excellence have been instrumental in expanding Kendo Brands' footprint in these key regional markets.
Career Progression
Farnoush's career journey spans over two decades, during which she has held various marketing and brand management roles within the cosmetics and luxury fragrance industries. Prior to her current position, she served as the Director of Brand Marketing and Influence for the Nordics region at Kendo Brands, where she successfully launched new product lines and strengthened the company's brand presence. She also held the role of Director of Influence Strategy and Relations for Europe, where she cultivated influential partnerships and amplified Kendo Brands' market impact.
Earlier in her career, Farnoush held marketing and brand management positions at leading companies such as Benefit Cosmetics and Lux Brands, where she honed her skills in digital marketing, campaign management, and strategic brand positioning.
Academic Background
Farnoush holds a Master's degree in Marketing and International Communication from Ecole supérieure de Commerce de Toulouse, as well as a Bachelor's degree in Business, Management, Marketing, and Related Support Services from Université Panthéon Sorbonne (Paris I).
Areas of Expertise
- Omnichannel marketing strategy development and implementation
- Digital marketing and social media campaign management
- Influencer and partnership program development
- Brand positioning and portfolio management
- Market expansion and international growth strategy
- Cross-functional team leadership and stakeholder management
Professional Impact
Throughout her career, Farnoush has consistently delivered measurable results, driving significant growth and market share for the brands she has represented. Notable achievements include:
- Spearheaded the successful launch of three new product lines in the Nordics region, resulting in a 25% increase in regional sales
- Developed and executed a comprehensive influencer marketing strategy that generated over 50 million in social media impressions and a 15% uplift in brand engagement
- Implemented a strategic market expansion plan for Kendo Brands in Africa, leading to a 35% increase in regional market share within the first two years
Conclusion
With her proven track record of marketing excellence, strategic leadership, and global brand-building expertise, Farnoush Tabari is a valuable asset to Kendo Brands, Inc. as it continues to expand its reach and impact in the Nordics and Africa. Her deep understanding of the industry, coupled with her ability to drive impactful marketing initiatives, make her a highly sought-after marketing professional in the cosmetics and luxury fragrance sectors.
