Farzana Nasser - Interim Head of Growth, Love Wellness

Professional Overview

Farzana Nasser is an accomplished growth and digital marketing leader with extensive experience driving transformative business results for leading consumer brands. As the Interim Head of Growth at Love Wellness, she leverages her deep expertise in direct-to-consumer (DTC) strategy, digital media, and ecommerce to propel the brand's expansion and maximize customer engagement.

Experience Summary

Current Role

As the Interim Head of Growth at Love Wellness, Farzana is responsible for spearheading the brand's growth initiatives, overseeing digital marketing, media buying, and performance optimization strategies. She collaborates closely with cross-functional teams to develop and execute integrated campaigns that drive traffic, conversion, and customer lifetime value. Under her leadership, Love Wellness has seen a 25% increase in online sales year-over-year.

Career Progression

Farzana brings a wealth of experience as a growth and digital marketing leader. As a Partner and Interim Head of Growth (DTC) at Chameleon Collective, she has guided the growth and digital transformation of numerous DTC brands, including Erno Laszlo and Dormify. She has also served as a Fractional CMO for CommerceNext, providing strategic counsel and hands-on support to help clients scale their ecommerce operations.

Farzana's career spans leadership roles at both startups and established organizations. She founded Gallop, a digital strategy consultancy, and served as the Founding Member and Global President of mBolden (formerly Women in Wireless), a leading professional development organization for women in the technology and digital media industries.

Academic Background

Farzana holds a Bachelor's degree in Business Administration from Ivey Business School at Western University and a Master's degree in Integrated Marketing Communication from New York University. She has been recognized for her academic excellence, including being named to the Dean's Honor List at Ivey Business School.

Areas of Expertise

Direct-to-consumer (DTC) strategy and growth

Digital marketing and media optimization

Ecommerce and performance marketing

Cross-functional team leadership and collaboration

Startup and scale-up growth strategy

Brand development and positioning

Professional Impact

Throughout her career, Farzana has demonstrated a track record of driving measurable results for her clients and organizations. As the Interim Head of Growth at Erno Laszlo, she implemented a successful paid social media strategy that increased digital sales by 35% in just six months. At Dormify, she led the development and launch of a new mobile-first ecommerce platform, resulting in a 40% increase in conversion rates.

Farzana's industry contributions extend beyond her client work. She has served as an Effie Award Judge, recognizing excellence in marketing effectiveness, and continues to be an active thought leader, sharing her insights at industry events and through her involvement with mBolden.

Conclusion

With her deep expertise in growth strategy, digital marketing, and ecommerce, Farzana Nasser is poised to drive transformative results for Love Wellness as the brand's Interim Head of Growth. Her proven track record of success, coupled with her collaborative leadership style and innovative mindset, make her a valuable asset in the rapidly evolving consumer products industry.